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Packaging Manufacturer Welcomes Traffic Boost After Site Relaunch

Buckeye Diamond


Tags: Interactive | B2B

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Year-over-year traffic up 78% thanks to sophisticated multiphase transition

A Southwest Ohio packaging manufacturer and long-time client of Upward required a new responsive site to better reflect the distinct needs of its customer segments. The seamlessly executed transition earned the manufacturer substantial increases in overall traffic (78%), organic traffic (29%) and phone call volume (15%) year-over-year.

The Upward search team's insights facilitated an airtight site structure by the interactive team: from logically contrasting silos for different customer types, to useful search and filter tools to navigate custom projects.

Thanks in part to a well-established agency/client relationship, the client trusted the interactive team at Upward to implement its truly original approach to content migration. The staged transition totally nullified the 20% drop-off in search engine visibility that usually accompanies a re-launch.

Re-launch benefits extended beyond the traffic boost into lead generation: after thorough testing of phone number size and placement on the site, the client noticed a bump in phone calls requesting more information.