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Restructured Site Architecture Improves Usability

Tech Tire Repair


Tags: B2B | Interactive

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Restructured site architecture drastically improves usability

TECH Tire Repairs, a trusted global leader in tire and tube repairs and wheel service products, faced one important question before taking on its website redesign: how can we improve every step of the customer experience on the TECH Tire Repairs website?

The interactive team at Upward worked with TECH Tire Repairs to not only design and develop a fully responsive website, but also modify the site architecture and improve navigation and product search capabilities, allowing customers to find exactly what they’re looking for in a fraction of the time.

The resulting layout effectively features the wealth of resources TECH Tire Repairs provides its customers, such as a distributor database, an MSDS database and forms for users to sign up for the many technical courses offered by TECH Tire Repairs. With a focus on improved usability, the responsive design helps users to navigate through the site easily on any device.

Launched just in time for an unveiling at their largest industry tradeshow in Las Vegas, the redesigned site has improved product search capabilities and overall user experience.