Leadership
John Fimiani
Partner + Brand & Strategy Director
On paper, John specializes in building and positioning brands with fresh ideas and effective strategies that are rooted in thorough research, drive home unique value propositions, and capture market share. What he really does is help you develop a brand you can truly be proud of. One that delivers on its promises, inspires loyalty, and clears a path to future success.
- Over 35 years of experience shaping B2B and consumer brands
- Expert in bridging the gap between strategic and creative marketing
- Strategic marketing lecturer at Miami (OH) and Wittenberg Universities
Bill Sterzenbach
Partner
If you want to talk about process development, search marketing, or anything else that involves B2B Web marketing, Bill is your man. He oversees all of our interactive services and takes a hands-on approach to ensuring the quality of our clients’ experiences. He knows how to help you generate and convert the quality leads that will grow your business—whatever your business may be. Plus, he’s one of our owners, so he’s got that going for him, too.
- 15+ years of digital technology experience
- Specializes in search marketing, lead generation, and process development
Mary Garrick
SVP
Few deliver the energy and expertise across the full marketing and branding spectrum like Mary Garrick. With 15 years of experience, Mary is a visionary leader for her clients, agency and teams. She thrives in environments where the consumer is at the center of strategy, and in using archetypes and mindstates to shape the content and character of brands. A dynamic presenter, you’ll often find Mary sharing her insights and expertise at content marketing conferences across the country. Plus, when you need a dose of positivity, a little Garrick is just what the doctor ordered.
- 15 years of experience in communication leadership
- Specializes in brand and content strategy, personas, journey mapping, archetypes, behavior design and employer branding