Creating Content That Speaks to Your Audiences
What exactly is content marketing, anyway? Ask 10 different agencies, and you’ll likely get 10 different answers. At Upward, it’s part evolved public relations and part storytelling. Our brand of content marketing encompasses all aspects of written and visual content—online and off. Basically, this means you’re surrounded by content marketing from the time you wake up until the time you turn out the lights. It might even permeate your dreams. (This is not unheard of, by the way.)
Content marketing performs critical functions: creating compelling brand stories and delivering them to the right audiences. Content channels include corporate websites and social communities, online videos, and traditional media outlets. But that’s only the beginning. The email newsletters that parade through your inbox, those cool-looking infographics you share with your friends—even experiential marketing—they’re all part of the mix. And as audiences’ hunger for quality content continues to grow, it’s our job to find new and creative ways to serve it to them.
At Upward, we provide you with a much-needed extension to your marketing team, giving you access to content marketing pros, writers and designers to help you bring your brand story to life. Content marketing is a long-term investment, but we work hard to help you do more with less—let us show you how.