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Media Relations

One Handshake at a Time

The media landscape has changed. Fractured and dispersed, traditional news has contracted, while digital outlets have mushroomed. Though it takes fresh methods engage new media, a successful media relations practice is still built on a traditional, relationship-building foundation.

As a digital-first agency with roots in smart, proven media relations tactics, Upward offers clients the best of both the novel and the seasoned. We understand the importance of establishing relationships with key influencers, whether they are an industry blogger, a trade publication editor, an industry podcaster or a daily newspaper reporter. We help you establish and build those relationships, in-person and online through outreach, tradeshow visits and social media interaction. In turn, those relationships help you tell your brand’s story to your target audiences, more effectively and efficiently.

Crisis Communications

Whether you have news to disseminate or you’re dealing with an unexpected issue, sound judgment, experience and established media relationships are critical to weathering a crisis and promoting your brand.

At Upward, we provide counsel backed by years of experience on both sides of crisis communications – as journalists and experienced public relations professions – to help brands manage crisis situations.

If your operations need help earning media placements, or managing a crisis, contact us to learn more.

Blurring the Lines Between PR + Content Marketing

Here’s Upward’s POV on the relationship between these two communications practices.

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