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Feb 25

Your Employer Brand May be Killing Your Sales

WRITTEN by: Bill Sterzenbach |
categories: Branding , Business Growth

Much has been published about improving the customer journey and a customer-centric approach to marketing. In listening to thousands of customer calls, we have learned one secret that can save you time, money, and most importantly, customers. Teach your employees “who to be” to the customer, and good things will happen.

Feb 17

Bridging the Gap Between Agency + Client Goals Through Customer-Centric Marketing

WRITTEN by: Bill Sterzenbach |
categories: B2B

Year after year it seems the gap widens between the activities of agencies and the objectives of their clients. Everyone is pursuing the same outcomes, but the path to the goal seems fraught with challenges.

Jan 19

One Customer Experience Tip You Can Start Applying Today

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

There are small but highly effective changes you can make today to improve your customer's experience.

Jan 12

Consumers’ digital habits are evolving faster than ever.

WRITTEN by: Emilie DeLong |
categories: Interactive

How do we keep up?

Jun 20

LinkedIn Tips: Keeping Your LinkedIn Activity Private

WRITTEN by: Bill Sterzenbach |
categories: B2B, Content Marketing

Whether you are concerned about competitors or you simply prefer to keep your new connections and profile activities private, a defensive profile is a good move for you.

Mar 31

China PPC: Managing the Mania of Mandarin Messaging

WRITTEN by: Bill Sterzenbach |
categories: SEO

I couldn't help myself. I LOVE alliteration. Running China PPC campaigns is fun, but toggling between the mandarin and english keywords can be time-consuming. This quick tip will help you tame the dragon of multi-language PPC.

Mar 21

Client PolyOne Wins top Content Award

WRITTEN by: Crystal Olig |
categories: B2B, Awards

Congratulations to our client, PolyOne, for a national award from content publishing engine, Kapost, recognizing PolyOne in the top 50 of B2B marketers across the globe.

Mar 17

Trupointe Wins Industry Award

WRITTEN by: Crystal Olig |
categories: Awards

The Trupointe website was entered to benchmark where it fell in line with other companies of the cooperative business structure. We were more than pleased (and so excited!) when we received the results.

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more insights

Your Employer Brand May be Killing Your Sales

Feb 25, 2017

Much has been published about improving the customer journey and a...Read

Bridging the Gap Between Agency + Client Goals Through Customer-Centric Marketing

Feb 17, 2017

Year after year it seems the gap widens between the activities of agencies...Read

One Customer Experience Tip You Can Start Applying Today

Jan 19, 2017

There are small but highly effective changes you can make today to improve...Read

Consumers’ digital habits are evolving faster than ever.

Jan 12, 2017

How do we keep up?Read

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