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Jul 28

Wait! Before You Launch that Ad, Please Do This One Thing

WRITTEN by: Bill Sterzenbach |
categories: Content Marketing

This single step can mean the difference between a ~meh~ or a BAM! response to your ad or article.

Jul 6

Manufacturers, Can LinkedIn Advertising Bring You Leads? Here are the Numbers!

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

If you’re considering where your next big success will be in the b2b/manufacturing lead generation space, I would encourage you to start with LinkedIn advertising.

Jun 29

Anatomy of the Perfect LinkedIn Headline

WRITTEN by: Bill Sterzenbach |
categories: Content Marketing

Your headline is the single most important component of your article. Use these basic tips to help you make it impactful.

Jun 25

Shrink: An Opportunity for Walmart to Lead the Way

WRITTEN by: Bill Sterzenbach |
categories: Branding

Walmart is about to re-energize their greeter program partly to reduce theft (shrink). While the greeter program itself is a core part of the Walmart experience, there is a small component that may send their brand impression in the wrong direction.

Jun 23

Industries Most Likely to Grow Marketing Management Jobs in the Next 10 Years

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

Take a look at the marketing management jobs that are most likely to grow in the next 10 years. Some are projected to grow 4x the average.

Jun 22

Macro-Intermediation is Changing the World, Especially for Marketers

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

While disintermediation (the process of removing the middleman) has been around for decades, macro-intermediation is new, and it's changing the world

Jun 12

Getting Started in China - Your First Chinese Landing Page

WRITTEN by: Bill Sterzenbach |
categories: SEO

Getting started advertising in China has become much simpler in the past few years. Now is a great time to begin actively marketing in China, and here are a few tips to get you started.

Jun 3

Brand Builder Series: Kathy, Building the Tractor Supply Company Brand

WRITTEN by: Bill Sterzenbach |
categories: Branding

The Brand Builders series identifies company ambassadors who build their employers brands through their day-to-day activities.

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more insights

Wait! Before You Launch that Ad, Please Do This One Thing

Jul 28, 2015

This single step can mean the difference between a ~meh~ or a BAM! response...Read

Manufacturers, Can LinkedIn Advertising Bring You Leads? Here are the Numbers!

Jul 6, 2015

If you’re considering where your next big success will be in the...Read

Anatomy of the Perfect LinkedIn Headline

Jun 29, 2015

Your headline is the single most important component of your article. Use...Read

Shrink: An Opportunity for Walmart to Lead the Way

Jun 25, 2015

Walmart is about to re-energize their greeter program partly to reduce theft...Read

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