Branding
May 22
These 5 Questions Can Tell You Whether Your Customer Experience is Broken
WRITTEN by: Bill Sterzenbach |
categories:
Branding , Business Growth
In working through customer experience problems, we generally find some combination of the 5 elements below at the core.
Mar 26
Creating a Winning Brand for Your In-House Marketing Team
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth, Branding
You have a talented and impactful in-house marketing team. Your passion, talent, and creativity drives results for your organization. Being successful isn't your problem, ensuring your team is recognized and rewarded for your successes may be.
Feb 25
Your Employer Brand May be Killing Your Sales
WRITTEN by: Bill Sterzenbach |
categories:
Branding , Business Growth
Much has been published about improving the customer journey and a customer-centric approach to marketing. In listening to thousands of customer calls, we have learned one secret that can save you time, money, and most importantly, customers. Teach your employees “who to be” to the customer, and good things will happen.
Jun 25
Shrink: An Opportunity for Walmart to Lead the Way
WRITTEN by: Bill Sterzenbach |
categories:
Branding
Walmart is about to re-energize their greeter program partly to reduce theft (shrink). While the greeter program itself is a core part of the Walmart experience, there is a small component that may send their brand impression in the wrong direction.
Jun 3
Brand Builder Series: Kathy, Building the Tractor Supply Company Brand
WRITTEN by: Bill Sterzenbach |
categories:
Branding
The Brand Builders series identifies company ambassadors who build their employers brands through their day-to-day activities.
Jan 1
Graphic Design Production—30 Years of Advancement
WRITTEN by: Gerald Hillman |
categories:
Branding
As a production manager, I find myself thinking about how much the design production process has changed over the years. Often, while speaking to a new printer, our conversation goes from how we used to do things to how they are done today. We once prepared art and had a unique pre-printing process in the 1980s. Now we use digital artwork and computer design programs with computer software for plate preparation. This shift in technology has changed the design production process as a whole.
Dec 27
Upward Brand Interactions’ 2014 Marketing Predictions
WRITTEN by: Mary Garrick |
categories:
Business Growth, Content Marketing, Branding , Interactive
We don’t have a crystal ball, or an in-house psychic, but that didn’t stop our team of marketing pro’s from compiling a list of industry predictions for the coming year.
Sep 22
3 Necessary Traits for New Pros in Design
WRITTEN by: Helen Owens |
categories:
Branding
In less than a month I went from being a college art school kid to becoming a part of the Upward Creative team.