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Branding

May 22

These 5 Questions Can Tell You Whether Your Customer Experience is Broken

WRITTEN by: Bill Sterzenbach |
categories: Branding , Business Growth

In working through customer experience problems, we generally find some combination of the 5 elements below at the core.

Mar 26

Creating a Winning Brand for Your In-House Marketing Team

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Branding

You have a talented and impactful in-house marketing team. Your passion, talent, and creativity drives results for your organization. Being successful isn't your problem, ensuring your team is recognized and rewarded for your successes may be.

Feb 25

Your Employer Brand May be Killing Your Sales

WRITTEN by: Bill Sterzenbach |
categories: Branding , Business Growth

Much has been published about improving the customer journey and a customer-centric approach to marketing. In listening to thousands of customer calls, we have learned one secret that can save you time, money, and most importantly, customers. Teach your employees “who to be” to the customer, and good things will happen.

Jun 25

Shrink: An Opportunity for Walmart to Lead the Way

WRITTEN by: Bill Sterzenbach |
categories: Branding

Walmart is about to re-energize their greeter program partly to reduce theft (shrink). While the greeter program itself is a core part of the Walmart experience, there is a small component that may send their brand impression in the wrong direction.

Jun 3

Brand Builder Series: Kathy, Building the Tractor Supply Company Brand

WRITTEN by: Bill Sterzenbach |
categories: Branding

The Brand Builders series identifies company ambassadors who build their employers brands through their day-to-day activities.

Jan 1

Graphic Design Production—30 Years of Advancement

WRITTEN by: Gerald Hillman |
categories: Branding

As a production manager, I find myself thinking about how much the design production process has changed over the years. Often, while speaking to a new printer, our conversation goes from how we used to do things to how they are done today. We once prepared art and had a unique pre-printing process in the 1980s. Now we use digital artwork and computer design programs with computer software for plate preparation. This shift in technology has changed the design production process as a whole.

Dec 27

Upward Brand Interactions’ 2014 Marketing Predictions

WRITTEN by: Mary Garrick |
categories: Business Growth, Content Marketing, Branding , Interactive

We don’t have a crystal ball, or an in-house psychic, but that didn’t stop our team of marketing pro’s from compiling a list of industry predictions for the coming year.

Sep 22

3 Necessary Traits for New Pros in Design

WRITTEN by: Helen Owens |
categories: Branding

In less than a month I went from being a college art school kid to becoming a part of the Upward Creative team.

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