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Business Growth

Feb 7

Upward & Graphica: Ready for Next


categories: Business Growth

At Upward Brand Interactions, we are always striving higher – in the capabilities we offer, the quality of work we perform, and the critical thinking and strategy we undertake for our clients. That’s why we are so pleased to share with you our agency’s latest news.

Jun 4

Setting Up International Phone Numbers for Marketing Attribution

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Interactive, SEO

Setting up international phone numbers for tracking your global marketing efforts is a critical step in any global brand's marketing program. Following the 4 tips below can help you avoid some common unpleasant surprises along the way.

May 22

These 5 Questions Can Tell You Whether Your Customer Experience is Broken

WRITTEN by: Bill Sterzenbach |
categories: Branding , Business Growth

In working through customer experience problems, we generally find some combination of the 5 elements below at the core.

May 20

3 Common Online Marketing Mistakes Global Brands Make

WRITTEN by: Bill Sterzenbach |
categories: SEO, Business Growth

3 Common Mistakes Global Brands Make With Online Marketing

May 11

5 Lessons Every Young Professional Will Learn During Their First Year on the Job

WRITTEN by: DJ King |
categories: Business Growth

Do you remember your first semester in college? Or maybe your very first job? Your first significant other, the first time you drove a car, or your first flight in an airplane?

Mar 31

Mar 27

Bring your trade shows into the digital age with Trade Show Optimization

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

In the midst of such exciting new digital technologies, it’s easy to forget our old friend the trade show. Anyone in the b2b space knows that while trade shows have their limitations, they are still highly effective at driving new business, and they aren’t going anywhere anytime soon. Let's review how we make the most of this productive sales channel.

Mar 26

Creating a Winning Brand for Your In-House Marketing Team

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Branding

You have a talented and impactful in-house marketing team. Your passion, talent, and creativity drives results for your organization. Being successful isn't your problem, ensuring your team is recognized and rewarded for your successes may be.

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