Interactive Web Design & Development
Web development today isn’t about the “how” – the code, the platform, or the integrations. We can do all that, but at Upward we focus on what your business needs to succeed and how the web can power those key metrics. Incredibly measurable, always on call and on message, your website is your new front door.
Upward’s digital strategy and web experts can help you identify goals, create an intuitive and custom responsive web design that works for all mobile devices and desktop computers seamlessly, and is search friendly. The site will drive leads and inquiries and create quality visits.
A website needs to grow with your organization. Great back-end architecture ensures you can easily manage site content, including images, copy, documents and videos. Smart structure helps your users search and find what they need, and we can create categorizations and taxonomies to handle sites with a large content footprint.
Our talented development experts include professional digital project managers, user experience strategists, web designers and in-house engineering teams, and we average eight years of experience across the team. Our web team excels at complex development and integrations of advanced technologies including CRMs like Salesforce or Microsoft Dynamics, Marketing Automation platforms like Microsoft Click Dimensions, Pardot, Eloqua, Marketo and Hubspot, plus Google Analytics, live chat, social media and social sharing and other API-enabled tools.
The services below, along with our deep integration with Upward’s content creators and search engine marketing experts, ensure you will create a site people love to visit and are so sticky, they’ll return again and again.
Processes and practice areas include:
- Web Strategy & User Research
- User Experience Design
- Web Analytics Dashboards & KPI Planning
- Content Audits, Site Mapping and Information Architecture
- Content Migration and Content Governance Plans
- Agile or Waterfall Development Methodologies
- Business Requirements Analysis and Documentation
- Scope of Work Creation
- Project Plans, Timelines and Progressive Deliverables
- Professional Digital Project Managers and Scrumasters
- Wireframes and Prototyping
- UX Guides & Annotated Markup
- Usability Testing
- Site Hosting, Security & Flex Maintenance Programs
Give us a call to start thinking big about what a new or refreshed site could do for your organization. If you want to just get an expert opinion, we do that too. Head over to our Website Audit request form and an expert will start assessing your site now.