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Tags: Interactive

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Transforming 12 Legacy Websites into 1 User-Friendly Experience

PolyOne is a global leader in polymer and color technologies. Its subsidiaries serve industries that range from cosmetics and consumer products manufacturing to aerospace and healthcare, and that’s just scratching the surface. As such, it had several disparate websites that detracted from its overall brand cohesion and customer experiences. The challenge was to create a new, responsive website that incorporated all of PolyOne’s divisions while drastically improving the user experience. To allow its customers to go from inspiration to innovation in one online location.

Upward accomplished this Herculean task with flying colors. We delivered a beautiful, comprehensive website that is easy to use and worthy of PolyOne’s global brand standing. To accompany the launch of the new, we created a high-quality animated video and trade ad that demonstrate the wonderful possibilities it brings to PolyOne’s core markets.