Much has been published about improving the customer journey and a customer-centric approach to marketing. In listening to thousands of customer calls, we have learned one secret that can save you time, money, and most importantly, customers. Teach your employees “who to be” to the customer, and good things will happen.
There are small but highly effective changes you can make today to improve your customer's experience.
If you’re considering where your next big success will be in the b2b/manufacturing lead generation space, I would encourage you to start with LinkedIn advertising.
While disintermediation (the process of removing the middleman) has been around for decades, macro-intermediation is new, and it's changing the world
You are probably using Twitter today, but are you aware of a powerful tool that can help you connect in a passive but powerful way?
Getting an executive's ear can be a rare opportunity, don't waste it. Avoid these 4 mistakes and actually turn your audience with an exec into big results.
There are extensive studies outlining the percentage of callers who are willing to leave a voice mail when a salesperson is not available, but there is surprising little data on what happens to callers after they leave a voice mail. We have that data.
In this series, I will attempt to shed some light on the one thing you can do to gain new transparency into the impact of your marketing activities. You can solve your top marketing challenge by making just one simple change - phone tracking.