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Business Growth

Feb 25

Your Employer Brand May be Killing Your Sales

WRITTEN by: Bill Sterzenbach |
categories: Branding , Business Growth

Much has been published about improving the customer journey and a customer-centric approach to marketing. In listening to thousands of customer calls, we have learned one secret that can save you time, money, and most importantly, customers. Teach your employees “who to be” to the customer, and good things will happen.

Jan 19

One Customer Experience Tip You Can Start Applying Today

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

There are small but highly effective changes you can make today to improve your customer's experience.

Jul 6

Manufacturers, Can LinkedIn Advertising Bring You Leads? Here are the Numbers!

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

If you’re considering where your next big success will be in the b2b/manufacturing lead generation space, I would encourage you to start with LinkedIn advertising.

Jun 22

Macro-Intermediation is Changing the World, Especially for Marketers

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

While disintermediation (the process of removing the middleman) has been around for decades, macro-intermediation is new, and it's changing the world

Jun 3

Playing Favorites. Using Twitter as a Business Development Tool

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Content Marketing

You are probably using Twitter today, but are you aware of a powerful tool that can help you connect in a passive but powerful way?

Mar 9

Avoid These 4 Top Mistakes When Presenting to Executives

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

Getting an executive's ear can be a rare opportunity, don't waste it. Avoid these 4 mistakes and actually turn your audience with an exec into big results.

Mar 1

b2b Salespeople. Your Voice Mail is Killing You

WRITTEN by: Bill Sterzenbach |
categories: B2B, Business Growth

There are extensive studies outlining the percentage of callers who are willing to leave a voice mail when a salesperson is not available, but there is surprising little data on what happens to callers after they leave a voice mail. We have that data.

Jan 13

Solving Top CMO Challenges - Prove Your Programs with Call Tracking

WRITTEN by: Bill Sterzenbach |
categories: Industrial, Business Growth, SEO

In this series, I will attempt to shed some light on the one thing you can do to gain new transparency into the impact of your marketing activities. You can solve your top marketing challenge by making just one simple change - phone tracking.

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