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Manufacturers, Can LinkedIn Advertising Bring You Leads? Here are the Numbers!

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

Jul 2015


If you’re considering where your next big success will be in the b2b/manufacturing lead generation space, I would encourage you to start with LinkedIn advertising. LinkedIn is becoming the de facto destination for b2b professionals, and their ad platform is getting better every year.



Are My b2b Customers Using LinkedIn?

In a word, yes! Below are some numbers to consider. If you are a manufacturer looking for Purchasing or Operations customers within the United States who are working for companies with more than 50 employees, take a look:

The Devil is in the Details

844,000 people. That's a pretty good start! Some of these may be competitors or may be less than perfect fits for your business, but it gives you a place to start. You can always continue to trim down the targeting based on geography, company size, etc.


Using Sponsored Updates

I've personally found the most success using the sponsored update. Whether for us or for manufacturers, the sponsored update seems to produce the most consistent results. I'm assuming this is because it's "native content" and visitors to LinkedIn are accustomed to seeing quality information in the update feed. The key here is to create a compelling headline, then to back it up with helpful, informative content. 

When setting up your LinkedIn campaign, there are a few precautions. Disable audience expansion – this setting creates an overly broad audience and may negatively impact your program. There are a few other helpful tips that you can find in our Step-By-Step LinkedIn advertising guide.


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