We are specialists in creating leads for manufacturers. When we first bring up social media as one part of the mix, we usually receive a tepid response. It's understandable, social media programs for manufacturing require special handling and they are often not well crafted. We can help you fix your manufacturing social media today.
In this series, I will attempt to shed some light on the one thing you can do to gain new transparency into the impact of your marketing activities. You can solve your top marketing challenge by making just one simple change - phone tracking.
After years of writing experience, nothing could have prepared me for my next big challenge—making manufacturing content sound sexy. With so many clients in the industrial space, this is a feat I must face on a regular basis. So, how have I found ways to make manufacturing content more appealing to the reader?
Niche industries present a tremendous opportunity for targeting "interest trends". Often, you'll find that interest cycles throughout the year in many industries - we usually refer to this as "seasonality". You can target the seasonality of online interest if you know where to be and when.
The search trends we're seeing in exclusively the Cleveland and Columbus area are staggering.