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Research and Strategy

Jun 23

Industries Most Likely to Grow Marketing Management Jobs in the Next 10 Years

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

Take a look at the marketing management jobs that are most likely to grow in the next 10 years. Some are projected to grow 4x the average.

Apr 8

Local Search Results with Portable Phone Numbers

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy, SEO

Everyone wants transparency into their search marketing progress, but it seems that at each turn there are new obstacles presented by one component or another of the campaign. Today we're going to look at how you can use a tracking number on your website and your local listings, while using diligence in number portability.

Feb 4

Hiring a Search Expert (or how to avoid SE Faux)

WRITTEN by: Bill Sterzenbach |
categories: SEO, Research and Strategy

If you're in the market for a search marketing expert, you'll find no shortage of those offering their services. It's a confusing maze of geniuses, on-the-job-trainers, and downright charlatans. If you treat your SEO search as you would any other service, it gets less confusing.

Jan 20

Avoiding Cita-"Shun" (I'm so sorry) Promoting Invention

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

I'm a big supporter of green initiatives (specifically with respect to renewable energy). I'm also an expert in Search Engine Optimization. The two are interrelated as whether you are discovering a new technology in the form of invention, or discovering a new technology in the form of research - you're still in the discovery process.

Jan 3

Crazy Analytics Trick - Lower the Noise Floor

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy, SEO

The problem most people have when reviewing their analytics data is that they are sifting through an enormous amount of "bad data". Essentially, on many sites, about half of the visits LEAVE after their first page. What can you learn about these visitors from Analytics?

Nov 1

Landing a Freelancing Gig - It's All in the First Impression!

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy, Business Growth

I've done quite a few posts in the past years where I give advice on hiring freelancers and contractors, so I thought I would share some advice to the freelancers on how to improve your chances of landing a specific freelance job.

Jan 17

ThinkWithGoogle - Great Insights from Google

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

Just got off the phone with our Google rep and he told me about a site I had not yet heard of. Google has recently released a pretty interesting site - ThinkWithGoogle.com. This site contains some pretty interesting facts, insights, and trends. I've been perusing their platform stats page:

Dec 4

Evaluating a Lead Gen Partner

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

I see a lot of questions about selecting a good lead gen partner on LinkedIn and other business networking sites. Usually the responses are from folks in the business and they go something like this: "I can get you leads, email me now at someguy@someleadgenservice.com". Nothing wrong with this at all, but I think most people are looking for the best way to evaluate a lead gen partner.

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