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Research and Strategy

Dec 9

The Value of Variable

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

Variable workforce – a fancy phrase for ‘Now Hiring – sorta’. Contingent or variable workforces are a fantastic way to manage peaks in your pipeline without buying all-new plumbing. Of course we’re talking about freelancers and contractors – those enigmatic folks who have the steel to stand outside the system and work on their own terms.

Nov 21

It's Not Easy to Ask Why - Why is That?

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

The point is, asking the second, third, and beyond whys are what makes us valuable to our clients. Many of them are not accustomed to being asked why, and some even bristle, but ultimately, this is why they hire us.

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How Virtual Reality Can Save the Day for Trade Show Experiences

Feb 14, 2020

Listen in as Mark Goodwin chats with Zach Myers and Bill Sterzenbach on how...Read

Most Surprising Reason for a Hospital 1-Star Review

Feb 14, 2020

As a health care provider, you will get one-star reviews. You just can't...Read

The #1 Reason (by a wide margin) Health Care Patients Posted 1-Star Reviews

Jul 11, 2019

Upward recently analyzed over 3,800 hospital reviews from all over the US. We...Read

5 Things We Learned from Planning Our Conference

Sep 20, 2018

As a rapidly growing agency, trying new things is kind of our jam.