SEO
Sep 22
Less Can Be More
WRITTEN by: Jerrod Swanton |
categories:
SEO
When it comes to search engine optimization (SEO), sometimes it’s important to focus on the fundamentals. Let’s start with the basics:
Jul 6
Jun 4
Setting Up International Phone Numbers for Marketing Attribution
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth, Interactive, SEO
Setting up international phone numbers for tracking your global marketing efforts is a critical step in any global brand's marketing program. Following the 4 tips below can help you avoid some common unpleasant surprises along the way.
May 20
3 Common Online Marketing Mistakes Global Brands Make
WRITTEN by: Bill Sterzenbach |
categories:
SEO, Business Growth
3 Common Mistakes Global Brands Make With Online Marketing
Mar 31
China PPC: Managing the Mania of Mandarin Messaging
WRITTEN by: Bill Sterzenbach |
categories:
SEO
I couldn't help myself. I LOVE alliteration. Running China PPC campaigns is fun, but toggling between the mandarin and english keywords can be time-consuming. This quick tip will help you tame the dragon of multi-language PPC.
Jun 12
Getting Started in China - Your First Chinese Landing Page
WRITTEN by: Bill Sterzenbach |
categories:
SEO
Getting started advertising in China has become much simpler in the past few years. Now is a great time to begin actively marketing in China, and here are a few tips to get you started.
Apr 28
Is Your Health Care Website Missing This One Critical Feature?
WRITTEN by: Bill Sterzenbach |
categories:
SEO, Healthcare
Visitors and search engines are now looking for this one critical feature when viewing your website. There are a shocking number of health care websites that are missing this feature and it's probably costing you visits.
Apr 2
b2b Marketers – The April 21st Google Update May Be Bad News for Your Leads
WRITTEN by: Bill Sterzenbach |
categories:
SEO
Is your website mobile-friendly? If you can’t confidently answer “yes”, be on your guard for potential missed opportunities.