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SEO

Sep 22

Less Can Be More

WRITTEN by: Jerrod Swanton |
categories: SEO

When it comes to search engine optimization (SEO), sometimes it’s important to focus on the fundamentals. Let’s start with the basics:

Jul 6

Is it working?

WRITTEN by: Jerrod Swanton |
categories: SEO

Jun 4

Setting Up International Phone Numbers for Marketing Attribution

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Interactive, SEO

Setting up international phone numbers for tracking your global marketing efforts is a critical step in any global brand's marketing program. Following the 4 tips below can help you avoid some common unpleasant surprises along the way.

May 20

3 Common Online Marketing Mistakes Global Brands Make

WRITTEN by: Bill Sterzenbach |
categories: SEO, Business Growth

3 Common Mistakes Global Brands Make With Online Marketing

Mar 31

China PPC: Managing the Mania of Mandarin Messaging

WRITTEN by: Bill Sterzenbach |
categories: SEO

I couldn't help myself. I LOVE alliteration. Running China PPC campaigns is fun, but toggling between the mandarin and english keywords can be time-consuming. This quick tip will help you tame the dragon of multi-language PPC.

Jun 12

Getting Started in China - Your First Chinese Landing Page

WRITTEN by: Bill Sterzenbach |
categories: SEO

Getting started advertising in China has become much simpler in the past few years. Now is a great time to begin actively marketing in China, and here are a few tips to get you started.

Apr 28

Is Your Health Care Website Missing This One Critical Feature?

WRITTEN by: Bill Sterzenbach |
categories: Healthcare, SEO

Visitors and search engines are now looking for this one critical feature when viewing your website. There are a shocking number of health care websites that are missing this feature and it's probably costing you visits.

Apr 2

b2b Marketers – The April 21st Google Update May Be Bad News for Your Leads

WRITTEN by: Bill Sterzenbach |
categories: SEO

Is your website mobile-friendly? If you can’t confidently answer “yes”, be on your guard for potential missed opportunities.

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more insights

How Virtual Reality Can Save the Day for Trade Show Experiences

Feb 14, 2020

Listen in as Mark Goodwin chats with Zach Myers and Bill Sterzenbach on how...Read

Most Surprising Reason for a Hospital 1-Star Review

Feb 14, 2020

As a health care provider, you will get one-star reviews. You just can't...Read

The #1 Reason (by a wide margin) Health Care Patients Posted 1-Star Reviews

Jul 11, 2019

Upward recently analyzed over 3,800 hospital reviews from all over the US. We...Read

5 Things We Learned from Planning Our Conference

Sep 20, 2018

As a rapidly growing agency, trying new things is kind of our jam.
Read