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Sep 22

Less Can Be More

WRITTEN by: Jerrod Swanton |
categories: SEO

When it comes to search engine optimization (SEO), sometimes it’s important to focus on the fundamentals. Let’s start with the basics:

Jul 6

Is it working?

WRITTEN by: Jerrod Swanton |
categories: SEO

Jun 4

Setting Up International Phone Numbers for Marketing Attribution

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Interactive, SEO

Setting up international phone numbers for tracking your global marketing efforts is a critical step in any global brand's marketing program. Following the 4 tips below can help you avoid some common unpleasant surprises along the way.

May 20

3 Common Online Marketing Mistakes Global Brands Make

WRITTEN by: Bill Sterzenbach |
categories: SEO, Business Growth

3 Common Mistakes Global Brands Make With Online Marketing

Mar 31

China PPC: Managing the Mania of Mandarin Messaging

WRITTEN by: Bill Sterzenbach |
categories: SEO

I couldn't help myself. I LOVE alliteration. Running China PPC campaigns is fun, but toggling between the mandarin and english keywords can be time-consuming. This quick tip will help you tame the dragon of multi-language PPC.

Jun 12

Getting Started in China - Your First Chinese Landing Page

WRITTEN by: Bill Sterzenbach |
categories: SEO

Getting started advertising in China has become much simpler in the past few years. Now is a great time to begin actively marketing in China, and here are a few tips to get you started.

Apr 28

Is Your Health Care Website Missing This One Critical Feature?

WRITTEN by: Bill Sterzenbach |
categories: Healthcare, SEO

Visitors and search engines are now looking for this one critical feature when viewing your website. There are a shocking number of health care websites that are missing this feature and it's probably costing you visits.

Apr 2

b2b Marketers – The April 21st Google Update May Be Bad News for Your Leads

WRITTEN by: Bill Sterzenbach |
categories: SEO

Is your website mobile-friendly? If you can’t confidently answer “yes”, be on your guard for potential missed opportunities.

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more insights

The #1 Reason (by a wide margin) Health Care Patients Posted 1-Star Reviews

Jul 11, 2019

Upward recently analyzed over 3,800 hospital reviews from all over the US. We...Read

5 Things We Learned from Planning Our Conference

Sep 20, 2018

As a rapidly growing agency, trying new things is kind of our jam.

Upward + Graphica: Ready for Next

Feb 7, 2018

At Upward Brand Interactions, we are always striving higher – in the...Read

What We Can Learn From Primary Care Providers

Oct 30, 2017

What can hospitals learn from primary care providers? In a word, much.Read