WRITTEN by: Jared Graves |
Not too long ago the world of Search Marketing, SEO and PPC were all a mystery. Adjusting to the new environment and working with the tools and platforms was a bit overwhelming. I met this challenge by pulling from my experience with strategy and tactic games.
I hate computers. In fact, I hate any electronic device that promises improved performance, faster download times, breathtaking capabilities, a more productive workflow and any other number of turbo-tastic descriptive phrases. I hate them all. Seems wrong doesn’t it?
WRITTEN by: Bill Sterzenbach |
While 85 percent of consumers use the internet to find local business, less than 10 percent of small businesses promote themselves online, said Ginny Sandhu, Senior Product Marketing Manager for Bing Ads, in a recent webinar.
WRITTEN by: Drew Goettemoeller |
Until recently, local businesses relied on the yellow pages to be found by their customers. Now that the yellow pages have become an antique, there is a timelier route to guiding your customers to your business – local search marketing.
Niche industries present a tremendous opportunity for targeting "interest trends". Often, you'll find that interest cycles throughout the year in many industries - we usually refer to this as "seasonality". You can target the seasonality of online interest if you know where to be and when.
I was doing a bit of research on the search trends in Dublin Ohio and Dayton Ohio within Google Trends when I noticed an interesting phenomenon. While both cities have enjoyed growth with respect to visitors searching from within the state for their city, Dublin seemed to be experiencing more searches based on good news, while Dayton searches seem more focused on neutral or negative news.
Everyone wants transparency into their search marketing progress, but it seems that at each turn there are new obstacles presented by one component or another of the campaign. Today we're going to look at how you can use a tracking number on your website and your local listings, while using diligence in number portability.