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Feb 20

Searches for Coffee Makers (spoiler, you won't be interested until Christmas)

WRITTEN by: Bill Sterzenbach |
categories: SEO

Even after so many years researching the search patterns of people all over the world, every now and then a little gem such as this surprises me. It seems that all over the world, everyone becomes fascinated with coffee makers in December

Feb 4

Hiring a Search Expert (or how to avoid SE Faux)

WRITTEN by: Bill Sterzenbach |
categories: SEO, Research and Strategy

If you're in the market for a search marketing expert, you'll find no shortage of those offering their services. It's a confusing maze of geniuses, on-the-job-trainers, and downright charlatans. If you treat your SEO search as you would any other service, it gets less confusing.

Jan 3

Crazy Analytics Trick - Lower the Noise Floor

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy, SEO

The problem most people have when reviewing their analytics data is that they are sifting through an enormous amount of "bad data". Essentially, on many sites, about half of the visits LEAVE after their first page. What can you learn about these visitors from Analytics?

Nov 10

If You Could Shout One Message to 40,000 Prospects...

WRITTEN by: Bill Sterzenbach |
categories: SEO

I've heard the question asked in commercials, books, blogs, etc. It's generally posed as "If you had 40,000 people in one large stadium and you could share one message with them, what would you share?".

Sep 12

Google to Update Penguin– What Does It Mean?

WRITTEN by: Bill Sterzenbach |
categories: SEO

“Penguin” is what Google codenamed internal updates to the all-powerful Google algorithm, which ultimately decides Google’s rankings of websites. Understanding Penguin updates and their implications will help webmasters to avoid over-optimization penalties to their sites.

Jul 29

Local Search Listings Success Secrets

WRITTEN by: Bill Sterzenbach |
categories: SEO

Investing some time in optimizing your local listings can create major dividends in search traffic. More and more visitors are driven to sites via local listings and optimizing your local listings can contribute to a major boost in sales.

Apr 4

More Algo Changes from Google - What Do They Mean?

WRITTEN by: Jerrod Swanton |
categories: SEO

Google has just released a report "detailing" 50 changes to the Google Algorithm that were made in March 2012.

Mar 1

The Experiment (Part 2): Huzzah! Backinks are Up!

WRITTEN by: Jerrod Swanton |
categories: SEO

We have exciting news! Our little domain, complete with brand new CMS and updated content, has been cached by Google!

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