Google is apparently rolling out a new feature in their listings format - bulleted lists. This is yet another way for Google to highlight "top" results, thus pushing the competing sites even lower on the page.
Google's remarketing (or retargeting) program is essentially a way to "pursue" visitors to your site via Google's display ad network. Look at it as similar to custom deals on the back of your receipt at the grocery based on products purchased.
This won't be big news to a lot of folks, but it's pretty critical if you spend a lot of time in our analytics data. Google has refactored how the handle visitor sessions and this will have an impact on stats that have to do with time on site, page views per visit, etc.
It looks like Google will be getting rid of their pagination on results pages. More and more folks are reporting seeing the new "show more results" button at the bottom of the page rather than the goooooooogle pagination option.
"We should be fired."
If you haven't seen them yet, Google is now showing "Mega Sitelinks" for sites where there is "navigational intent". How does this effect you?
Make one call per day asking a business associate to link their site to yours. Ask them to include important keywords in the anchor text (the clickable part) of the link. You will see your traffic increase greatly.
Health care search marketing has its own quirky characteristics, but there is one area where it's just like all other search marketing; it starts with determining where in the sales cycle you want to see the prospect.