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Manager's Secret to Increasing Visitors with No Technical Knowledge

WRITTEN by: Bill Sterzenbach |
categories: SEO

Aug 2011


Short Version:

Make one call per day asking a business associate to link their site to yours. Ask them to include important keywords in the anchor text (the clickable part) of the link. You will see your traffic increase greatly.

The Key to Search Marketing

I'll let you in on a not-so-secret search marketing secret: nearly any search marketing expert will agree that the single most important thing you can do to increase visitors to your site is to create inbound links to your site from other sites. The value of link-building cannot be overstated. It's such a critical component of an effective search campaign that often it can be the only component of a program and still provide outstanding results.

Why are Links So Effective?

Look at links as a vote of confidence in the eyes of the search engines. Consider links to be similar to a reference from one person to another. If you receive a glowing reference on a business associate you tend to be more engaged when you meet them. This is exactly how search engines "feel" when they see "references" about your site on other sites. They are indications that your site is respected in the community.

Link-Building Watch-Outs

One critical factor in working your connections for inbound links - they must be one-way. This means that you cannot provide a link back to the site linking to you. Why is this? Because as I mentioned, links are like referrals, so like a referral it has less impact when it is reciprocal. For example, If I tell you that Paul K. is the best guy I've ever worked with, then days later, Paul K. tells you that I'M the best guy he has ever worked with, our referrals will sort of cancel each other out, yes? Search engines feel the same way about reciprocal links.

How Do I Build Links?

Here is the good news. The best way to build links doesn't require a technical expert. In fact, even if you have a technical expert that is willing to build your links they will be less qualified than you are to get the job done. There are many techniques used to build links,  but one outperforms all others - links created one-by-one through existing business relationships.

Need Some Help Getting Started?

Give me a call. I can give you some quick pointers to get you started and keep your efforts effective. No charge, as you may imagine, I love this stuff and can't talk about it enough. Feel free to call me on my cell phone - 937-206-3920.

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