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May 18

Learn about Canonical tags and Possible Misuse

WRITTEN by: Jerrod Swanton |
categories: SEO

When moving a website to a new domain, webmasters and site owners generally use 301 redirects (permanent) or 302 redirects (temporary). Redirects tell search engines that the website has moved and to start indexing the new site. Recently search engines have recommended using a canonical tag to redirect them to your new domain.

Mar 27

Is Google Monkeying with your Title Tags?

WRITTEN by: Bill Sterzenbach |
categories: SEO

Yes. In most cases, it seems to be for the better. Overall if you want give Google the no-means-no message, be sure your title tags are all unique, and be sure they are long enough and that they aren't stuffed with keywords.

Sep 23

Beating the "Santa Algorithm"

WRITTEN by: Bill Sterzenbach |
categories: SEO

A common subject I get into with my clients is the concept that Google will somehow know, and misinterpret legitimate organic optimization efforts as some sort of "punishable offense". It is of course out of an abundance of caution that folks are concerned about optimization in light of some of the horror stories they hear about 'delistings' and other nasty outcomes from shady SEO practices, but often the fear is unfounded.

Jul 5

Closing the loop - are you scoring your phone leads?

WRITTEN by: Bill Sterzenbach |
categories: SEO, Interactive

One component of your online success is the number and quality of calls you receive as a result of visits to your site. Call tracking is not new, but more and more savvy marketers are ensuring that these valuable metrics don't go unnoticed.

Jan 13

What to Expect from Search Marketing

WRITTEN by: Bill Sterzenbach |
categories: SEO

We get this question a lot. It's sort of the 'how do we know when we're there' question. There are some clear objectives that can be measured that we will discuss in this article.

Jan 7

Monetizing Your Blog/Efforts (or, actually getting paid for SM)

WRITTEN by: Bill Sterzenbach |
categories: Content Marketing, SEO

One way to recapture these costs is through monetizing your blog with advertising. There are many ways to do this, we'll tick through a few of them today.

Jan 5

Creating an International Search Campaign

WRITTEN by: Bill Sterzenbach |
categories: SEO

Congratulations! You've been running a successful search campaign in the US for some time and you are happy with the results. This is a great accomplishment alone - but now you are considering diving into the vast deep waters of International Search.

Jan 4

The Power of Free - Have you Considered Craigslist?

WRITTEN by: Bill Sterzenbach |
categories: SEO

Everybody has heard of Craigslist, but I find few have really tried to leverage it for their business.

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