Update. We're seeing lots of news that Google is actually discounting certain link types. This is actually great news for real SEO.
At Upward Brand Interactions, we have this conversation almost daily. Here’s our answer: the only way that these (spammy) SEO companies could guarantee ranking success is by pointing a multitude (we’re talking thousands) of spammy backlinks from dirty, low-quality websites at your domain.
The search trends we're seeing in exclusively the Cleveland and Columbus area are staggering.
Today Google announced their new "privacy" protection feature. Essentially, if a user is logged in to Google and they search for a phrase that leads them to your site, you will no longer have access to view the phrase that they typed to get to your site. This will of course not apply to paid search traffic.
This feature started as a way for individual users to customize their own individual search results as it wasn’t incorporated into Google’s algorithm, but that has all changed. On Wednesday Google increased the significance of this feature by starting to incorporate these individual “blocks” into their algorithm in order to help users find more relevant and quality sites in the “regular” search results.
We see a lot of industrial clients. Usually, these guys add to the value of their marketing efforts and are a positive component, but sometimes either through weak implementation or overly broad application, we have clients that could improve the use of these tools greatly.