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Feb 28

Back to the Future. Google Re-Releases Hilltop Algo

WRITTEN by: Bill Sterzenbach |
categories: SEO

Update. We're seeing lots of news that Google is actually discounting certain link types. This is actually great news for real SEO.

Feb 23

The Experiment (Part 1): Does Spammy SEO Actually Work?

WRITTEN by: Jerrod Swanton |
categories: SEO

At Upward Brand Interactions, we have this conversation almost daily. Here’s our answer: the only way that these (spammy) SEO companies could guarantee ranking success is by pointing a multitude (we’re talking thousands) of spammy backlinks from dirty, low-quality websites at your domain.

Jan 5

Industrial B2B SEO: What's Going on With Fracking?

WRITTEN by: Bill Sterzenbach |
categories: Industrial, SEO

The search trends we're seeing in exclusively the Cleveland and Columbus area are staggering.

Dec 22

3 Ways to Improve Your Keyword Selection in 2012

WRITTEN by: Bill Sterzenbach |
categories: SEO

Are you using the best keywords to drive more potential customers to your website?

Oct 19

Google's New Privacy Protection - What Does it Mean for You?

WRITTEN by: Jerrod Swanton |
categories: SEO

Today Google announced their new "privacy" protection feature. Essentially, if a user is logged in to Google and they search for a phrase that leads them to your site, you will no longer have access to view the phrase that they typed to get to your site. This will of course not apply to paid search traffic.

Oct 13

I Just Got My Business Online! What’s Next?

WRITTEN by: Jerrod Swanton |
categories: SEO

I recently attended “Ohio Get Your Business Online with Google” — a Google-sponsored event all about running an online business and setting up a free website using Intuit products.

Sep 15

Will Users Blocking My Site Hurt Me? The Answer is NO

WRITTEN by: Jerrod Swanton |
categories: SEO

This feature started as a way for individual users to customize their own individual search results as it wasn’t incorporated into Google’s algorithm, but that has all changed. On Wednesday Google increased the significance of this feature by starting to incorporate these individual “blocks” into their algorithm in order to help users find more relevant and quality sites in the “regular” search results.

Sep 13

Industrial Marketers - Health Check your Industrial Directory Campaigns

WRITTEN by: Bill Sterzenbach |
categories: SEO

We see a lot of industrial clients. Usually, these guys add to the value of their marketing efforts and are a positive component, but sometimes either through weak implementation or overly broad application, we have clients that could improve the use of these tools greatly.

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