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Searches for Coffee Makers (spoiler, you won't be interested until Christmas)

WRITTEN by: Bill Sterzenbach |
categories: SEO

Feb 2013

ALL INSIGHTS

Even after so many years researching the search patterns of people all over the world, every now and then a little gem such as this surprises me. It seems that all over the world, everyone becomes fascinated with coffee makers in December. While there are many phrases that show this sort of "seasonal sawtooth", for some reason patterns this stark always cause me to do a double-take.

Searches for "Coffee Maker"

I don't have much in the way of clever observations, I just found it oddly comforting to see such uniform zealotry regarding coffee maker gifting. I also sort of feel sorry for the coffee maker manufacturers - I imagine them desperately vying for the world's attention all year, only to receive stalker-like attention (and it seems to be growing each year) for about 3 weeks.

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