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Growing the Cure & Dynamic Web Design: A Winning Combination

WRITTEN by: Mary Garrick |
categories: Awards , Interactive

Feb 2013


We would be remiss if we let this week pass without acknowledging the exciting news that earlier this week, our team brought home a prestigious Gold Hermes/ADDY Award for our work on the Growing the Cure website design and development.


The site, developed for the worthy cause of fighting cancer through food research, was a result of our relationship with Trupointe Cooperative. As a regional member-owned and controlled co-op headquartered in Piqua, Ohio, Trupointe is a sponsor and huge supporter of Growing the Cure.

To quote our co-founder, John Fimiani: “When we were presented with the opportunity to design and develop the Growing for the Cure site, we jumped at the chance. As anyone in the industry knows, there’s a different level of creative freedom and emotion inherent in cause-related projects and we’re always looking for new opportunities to test our abilities. We’re proud of the end result, and hope that in some small way we’ve helped raise awareness in the fight against cancer.”

In total, our team won 10 Silver and Bronze Hermes/ADDY Awards from the American Advertising Federation Dayton.

Upward’s Silver ADDY Awards included: Dublin, Ohio CVB collateral material; Experience Columbus mobile site; Greater Springfield, Ohio mobile site; SO Springfield campaign.

Upward’s Bronze ADDY Awards recognized the following work: Hughey & Phillips Anniversary Ads; Arts in Ohio website; Greater Springfield Chamber of Commerce & CVB, Ohio website; Peerless Food Equipment mobile site; Ridgewood, Ohio Book Promotion website; Shopsmith interactive video.

In all, a very successful haul for Team Upward Brand Interactions. Congratulations to everyone whose hard work contributed to this big win!

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