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ThinkWithGoogle - Great Insights from Google

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

Jan 2012


Just got off the phone with our Google rep and he told me about a site I had not yet heard of. Google has recently released a pretty interesting site - This site contains some pretty interesting facts, insights, and trends. I've been perusing their platform stats page:

Some interesting facts:


  • 71% of smartphone users have searched after seeing an ad.
  • 53% of searchers purchase as a result of a smartphone search.
  • 70% of smartphone users use their device while shopping in-store. I have to say I'm included in this stat.
  • Only 33% of advertisers have a mobile optimized website.

Read more at the site:

So far they've done a nice job of constantly adding facts and insights. If they keep it up, I'll be a daily visitor.

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