ThinkWithGoogle - Great Insights from Google
WRITTEN by: Bill Sterzenbach |
categories:
Research and Strategy
Just got off the phone with our Google rep and he told me about a site I had not yet heard of. Google has recently released a pretty interesting site - ThinkWithGoogle.com. This site contains some pretty interesting facts, insights, and trends. I've been perusing their platform stats page:
Some interesting facts:
Mobile:
- 71% of smartphone users have searched after seeing an ad.
- 53% of searchers purchase as a result of a smartphone search.
- 70% of smartphone users use their device while shopping in-store. I have to say I'm included in this stat.
- Only 33% of advertisers have a mobile optimized website.
Read more at the ThinkWithGoogle.com site: www.thinkwithgoogle.com
So far they've done a nice job of constantly adding facts and insights. If they keep it up, I'll be a daily visitor.
