Upward's Newest Launch Showcases Wide Range of Capabilities
Upward Brand Interactions recently had the chance to work with Twenty First Century Communications, one of the nation's largest mass text or notification providers in the world, on the launch of their newest product. AlertFirst is a mass notification system for businesses, organizations, teams and more. Upward Brand Interactions had the opportunity to lead a comprehensive program including:
- Research, strategy and naming
- Logo & brand development
- Website design & development
- Promotional video
- Search marketing (SEO & SEM)
- Social media strategy
- Facebook application
- HubSpot landing page integration
- HTML email
Our team worked with TFCC to develop a name and brand identity that would stand out in the cluttered space. After exploring many name options, domain availability and passing the test of the legal department, we settled on "AlertFirst." As for overall identity, many of the competitors were either too techie or too playful. We wanted the identity to communicate simplicity and speed with a clean, professional image.
Because the website will serve as a large lead funnel for AlertFirst, the overall user experience design was extremely important. Using our experience in SEO and lead generation, we designed the website to convert. Visitors are immediately presented with the opportunity to test a call or sign-up for 25 free credits. In addition, we've designed multiple PPC landing pages, which will be even more focused based on the searcher's behavior.
With the help of our talented friends at OnScene Productions we were able to create a video that captures all the possibilities of AlertFirst. This video will be utilized in multiple ways across multiple mediums.