With fast-moving technology and digital media touch points, your print media has to stand out. It has to be unique, and it has to hold its own – which means you need to really give thought to the purpose of your print media in order to get the most out of your print pieces and print marketing dollars.
I hate computers. In fact, I hate any electronic device that promises improved performance, faster download times, breathtaking capabilities, a more productive workflow and any other number of turbo-tastic descriptive phrases. I hate them all. Seems wrong doesn’t it?
WRITTEN by: Upward Brand Interactions |
A brand mark is the proprietary symbol that visually conveys a brand’s identity. In short, it’s the little picture that accompanies text in a logo. Now that I’ve made you smarter, here’s how I go about creating a “mark”.
WRITTEN by: Katlin McNally |
A website is not a one-and-done project; it will need updates as it matures and grows. This continued growth falls under what the industry calls a reskin or a redesign.
WRITTEN by: Lisa Speitel |
On any communicative project, strategic visual thinkers and strong graphic designers are essential to take your vision and bring it to life, transforming it into what you need and like, and most importantly, help connect your audience with your brand. Yet, creating a cohesive team of players —each with a unique perspective based upon their talent set, is not without its challenges. A smooth, thoughtful process can allow your project and brand to shine.
The Upward interactive team is always keeping their eyes open for new trends in the web world from design ideas to content gathering. Here are some trends, ideas and fun snippets that have been on our minds this week…
At the root of it all, humanity’s greatest desire is to belong and connect. We share what we love and it reminds us what we have in common. This higher level of connectivity created through online videos is almost impossible to obtain through other traditional forms of marketing.
Upward Brand Interactions recently had the chance to work with Twenty First Century Communications, one of the nation's largest mass text or notification providers in the world, on the launch of their newest product. AlertFirst is a mass notification system for businesses, organizations, teams and more. Oxiem had the opportunity to lead a comprehensive program.