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Branding

Jun 3

Print Is Dead

WRITTEN by: Chris Fry |
categories: Branding , Content Marketing

With fast-moving technology and digital media touch points, your print media has to stand out. It has to be unique, and it has to hold its own – which means you need to really give thought to the purpose of your print media in order to get the most out of your print pieces and print marketing dollars.

Mar 4

The Instant Now, On-Demand

WRITTEN by: Chris Fry |
categories: Branding , Content Marketing, Interactive, SEO

I hate computers. In fact, I hate any electronic device that promises improved performance, faster download times, breathtaking capabilities, a more productive workflow and any other number of turbo-tastic descriptive phrases. I hate them all. Seems wrong doesn’t it?

Feb 18

Making My Mark On Brands

WRITTEN by: Upward Brand Interactions |
categories: Branding

A brand mark is the proprietary symbol that visually conveys a brand’s identity. In short, it’s the little picture that accompanies text in a logo. Now that I’ve made you smarter, here’s how I go about creating a “mark”.

Jan 28

Do You Need an Interior Decorator or Contractor For Your Website?

WRITTEN by: Katlin McNally |
categories: Branding

A website is not a one-and-done project; it will need updates as it matures and grows. This continued growth falls under what the industry calls a reskin or a redesign.

Dec 10

No Drawing Skills Required – How To Joyfully Manage Your Brand and Work With Your Creative Team

WRITTEN by: Lisa Speitel |
categories: Branding

On any communicative project, strategic visual thinkers and strong graphic designers are essential to take your vision and bring it to life, transforming it into what you need and like, and most importantly, help connect your audience with your brand. Yet, creating a cohesive team of players —each with a unique perspective based upon their talent set, is not without its challenges. A smooth, thoughtful process can allow your project and brand to shine.

Dec 5

This Week’s Thoughts From The Web World

WRITTEN by: Jessica Stanley |
categories: Interactive, Content Marketing, Branding

The Upward interactive team is always keeping their eyes open for new trends in the web world from design ideas to content gathering. Here are some trends, ideas and fun snippets that have been on our minds this week…

Nov 19

3 Unexpected Reasons People Connect With Video Marketing

WRITTEN by: Annette Waite |
categories: Branding , Content Marketing

At the root of it all, humanity’s greatest desire is to belong and connect. We share what we love and it reminds us what we have in common. This higher level of connectivity created through online videos is almost impossible to obtain through other traditional forms of marketing.

Jan 31

Introducing AlertFirst

WRITTEN by: Upward Brand Interactions |
categories: Branding , Business Growth, Interactive, Content Marketing

Upward Brand Interactions recently had the chance to work with Twenty First Century Communications, one of the nation's largest mass text or notification providers in the world, on the launch of their newest product. AlertFirst is a mass notification system for businesses, organizations, teams and more. Oxiem had the opportunity to lead a comprehensive program.

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