Search Marketing Questionnaire

Please fill out the questionnaire below. Our content team will use your responses to formulate an initial recommendation with some basic costing and timing.

What type of visitor would you like to see come to your website?

If you could only promote one of your product lines or services which would you choose?

What is your geographic reach today? What would you like it to be?

What competitors should we be aware of as it relates to your search marketing efforts?

When visitors arrive on the website there needs to be a conversion opportunity. Which do you consider the most important?

For organic search campaign purposes, if hired would we be able to have access to the back end of the website to make changes (e.g. keywords, title tags, heading tags, etc.) that benefit your search efforts?

What is it about your current search marketing campaign(s) that doesn’t meet your expectations?

What will be your ultimate goal for a search campaign with Upward?

How will you measure the success of the campaign?

Do you have a preference for focusing on pay per click or organic initially? It is typically our recommendation to do a blended campaign so that we can gain learnings from the paid search and apply them to the long term organic effort.

In terms of dollars, how much is your average sale?

How long is your average sales cycle?

What is one thing you do better than your competition?

Average LifeTime Value of a customer (in dollars)

How do you currently track leads from your website?

Your Website URL

Additional Notes

Do you have videos that describe your products or services? No Yes

Do you have any individuals in your organization that may be interested in representing themselves as subject matter experts? No Yes

Would you be willing to grant go.upward.marketing@gmail.com temporary access to better understand your website traffic? If so, instructions can be found Here No Yes

Your Email Address