Featured Site: Fresh French Floral Boutique

Fresh French Floral Boutique is a modern floral design shop in Grandview Heights in central Ohio. Upward Brand Interactions helped owner Trace Kingham and his team create a site that embodied the business – elegant, well-presented and smart.

While many national floral providers try to create an e-commerce experience that jams options in front of you, hoping you choose something, anything, Fresh focused on presenting arrangements in a careful, orchestrated way. Organizing by occasion and price point makes it easy for users to really see what they are purchasing and fit their budget.

“Fresh was a great client because they focused on presenting their capabilities in a creative way. By working together, we found ways to always drive that creative presentation back to a purchase opportunity for the user,” said project manager Angela Trego (Side note: She’s working on planning her own wedding right now, so we’ll forgive her for poring over the "Wedding" site section again and again for ideas!).

Combining photos with content like client testimonials, team background and credentials, partners and press mentions – all sprinkled with a dose of French phraseology for added panache – helped fill the photo-driven site with relevant text.

“Upward Brand Interactions knew that I needed a web presence that married beauty and functionality. Our passion for modern, attention-seeking floral arrangement is perfectly conveyed in our new site," said owner Trace.

"The team helped me walk through the process, challenging me to think through what was best for the business and what would work for my customers. It was a great experience and I’ve gotten rave reviews in just the few weeks that the site has been up – and orders are flying in at light speed!”