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Jumping into a New Brand and Responsive Web Design

Jump and Jack's


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Adventure awaits children and families at

Adventure is out there, but sometimes you have to go indoors to find it! At Jump & Jack’s, that is precisely the case. Jump & Jack’s is a multi-level indoor play structure, bringing fun, families and great food together for an unforgettable adventure. To bring that spirit of adventure into their brand and website, Jump & Jack’s turned to Upward for assistance.

The first thing to get an update was the Jump & Jack’s branding—everything from the logo, to the store front, to the characters of “Jump” and “Jack.” With bright colors and a jungle adventure theme, the Jump & Jack’s brand became one that represented fun and excitement.

After applying the new logo and brand elements across business cards, brand identity elements, other collateral (even coloring pages!) and video and photography, the focus was turned to the website.

The new is colorful, kid-inspired and laced with fun surprises. As you scroll down the homepage, the parallax effect allows you to follow Jump and Jack on their adventure through the jungle. Since the site is fully responsive, customers can experience the fun and adventure of on a desktop, tablet or mobile device.