Upward Brand Interactions Receives Recognition for Uncommon Brilliance at the RUBYs
WRITTEN by: Laura Jackson |
2013 has been good to Upward Brand Interactions – especially in the travel and tourism industry. Our nearly 10-year-old relationship with Greater Springfield Convention & Visitor’s Bureau has allowed us to fully immerse ourselves in the Springfield community in which we serve and work.
As a result, our devoted efforts have won big (again) in the tourism industry. During this year’s Ohio Conference on Tourism, held by the Ohio Travel Association, Greater Springfield CVB was awarded four first place RUBY awards and one Citation of Excellence. Upward Brand Interactions is thrilled to play a part in two of those first place wins and gain more recognition for Greater Springfield CVB in Ohio’s growing industry.
RUBY represents recognizing uncommon brilliance in the marketing, public relations and advertising efforts for a destination or its services. Submitted artistry came from convention and visitor’s bureaus, zoos, attractions, hotels, museums and everything in between, and judges based their decision on a number of criteria standards.
The Upward Brand Interactions team and Greater Springfield CVB banded together and received two first place RUBYs for a visitor guide and front desk guide. Both print materials captured all of the attractions Springfield offers tourists through vibrant photos, detailed content and user-friendly planning resources.
Take a peek at other Upward Brand Interactions awards showcased in the trophy case!