Is It Time to Shake Things Up or Get Back to the Basics?

Sometimes you need to look at what you are doing – in life or business – and decide that it’s time to shake things up. Now might be the time to blow the dust off, put yourself out there, take a few risks and get outside of your comfort zone. If what you are doing isn’t getting you where you want to be, consider shaking things up.

However, it might be just as accurate to say that when you are trying something new, different or what others are doing, it may not be working either. This might be a time to get back to the basics; what makes you happy, brings in customers or just feels right.

In my personal case, though, it was a little of both. As a proud Kent State grad, born and raised in northeast Ohio, I felt the need to shake things up about 10 years ago and head west. I did about 10 minutes of research and decided I should move to Phoenix with its young professional atmosphere, healthy job market and abundance of sunshine. I found a healthcare public relations job in five minutes (that’s an exaggeration, but really it was two days after arriving) and started building a new and exciting life in the desert.

Fast-forward eight years. I realized this method, while successful at gaining what I wanted and needed at 22, a jump-start to my career, a wonderful husband and amazing experiences you should have in your early-twenties, it was time to shake things up again and get back to basics – in my case that meant physically getting back to Ohio.

Other than the fact that the February timing meant I was relocating from sunny Phoenix to Columbus, Ohio at the tail end of one of the worst winter ever, everything seemed to work out flawlessly (or as flawlessly as driving across country with two large dogs during late-January can be).

There are times when you get to a point when whatever you are doing needs a change. The path you are currently on may have worked or been necessary previously, but now it is time to alter your strategy to get to the next place. Change doesn’t always mean new, cutting-edge or trendy. But, knowing when it’s time for a change and resisting the urge to fight the need for change can bring about great results. Even if that change means moving across the country, to the place you always called “home” anyway.

Do you need to shake things up and have a change of pace? Join me at Upward Brand Interactions to work with the most innovative minds in content, interactive, SEO and creative as an account manager in the Dayton or Cleveland area that will lead our clients upward.