Columbus Social Experts – Are You Keeping Up?

Don't be the Last to the Party when it Comes to Marketing Your Social Media Business

It's tough to keep up with trends in search. Technology changes, behavior changes, terminology changes - but if you're in the Social Media space you need to be aware of the spike in search behavior in your space. People are becoming aware of your business and they are starting to search it - are you ready?

Trends in Search for Columbus Google Searchers (source: Google Insights)

Which Phrases are Trending Up So Rapidly?

Of course phrases such as Facebook, Twitter, and other large site names are contributing to this trend, but we researched the more 'action oriented' phrases such as 'Social Media' and 'Social Networking' and we find the trend to be just as sharp, if not sharper.

What Can You as a Social Media Expert Do?

Get your name out there on the non-social sites! Yes, you may be known in your social marketing circles, but does the average business owner who is investigating the need for an audit or a strategy know your name? This can be done easily in your area using paid search and organic search.

Here are some great keyword starters:

• social web
• social sites
• social media sites
• social marketing services
• social marketing agency
• social marketing campaigns
• social marketing plan
• social marketing strategy
• social marketing research
• social marketing strategies
• social marketing campaign
• social marketing advertising
• social media press release
• social marketing theory
• what is social marketing
• social marketing firms
• social marketing agencies
• social marketing program
• social marketing programs
• social media marketing

Wrapping it Up

The tips and keywords in this post should get you started along the path of thinking about search marketing for your social marketing business. Use the keywords above as a way to get thinking about the ways people may search for you. Quick hint - there are about 1,000 other such phrases being search on the web right now, so this is not a comprehensive list, but just a 'brain-tickler' to get you started. Go out and start a paid search campaign to 'test the waters;' I'll bet you're surprised at how many people you are not yet reaching through just social marketing.