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Featured Site: CompuNet Clinical Laboratories Health Marketing Website

WRITTEN by: Mary Garrick |
categories: News , Healthcare , Interactive , Content Marketing

Apr 2013

ALL INSIGHTS

Upward Brand Interactions and partners at Genessa Health Marketing recently helped client CompuNet Clinical Laboratories launch a new marketing campaign including a beautifully designed website with enhanced features to better serve key audiences.

CompunetWebsite_Home4_sm

The site design is organized around key audiences and utilizes colors for major site sections, like Healthcare Providers, Hospitals and Patients, which correspond to colors used in printed literature and other marketing materials.

A new location finder shares all the regional offices and testing locations for CompuNet, including profile pages for each office to help customers reach the offices via Google Maps and get information they will need for their visit, such as medical forms. An enhanced news and resource center shares crucial information for customers like quality updates, infectious disease bulletins and case studies.

“We have a VERY excited staff here at CompuNet this morning! The kudos are rolling in about the new website and how easy it is to navigate along with how appealing and friendly it is overall,” said Kim Stanforth, director of marketing and communications for CompuNet.

“I cannot thank you and your team at Upward Brand Interactions enough for your hard work and patience,” said Stanforth in an email to Interactive Director Crystal Olig.

CompuNet is an affiliate of Quest Diagnostics, the leading national laboratory, giving healthcare providers access to vast resources including the complex and specialized testing capabilities of Quest Diagnostics Nichols Institute.

Upward Brand Interactions and Genessa Health Marketing frequently partner to deliver technology solutions to customers in the healthcare arena.

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