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Just Pin It

WRITTEN by: Upward Brand Interactions |
categories: Content Marketing

Mar 2012

ALL INSIGHTS

After a few of my colleagues (including me) fell in love with Pinterest, we began to research how this fun booming social network could be used from a marketing perspective. Sure, we all love pinning our favorite recipes, new looks and home décor, but is this budding application useful/right for a hospital system or a health marketing agency?

According to a  Shareaholic study, Pinterest had more referral traffic in January than YouTube, Reddit, Google+, LinkedIn and MySpace. Facebook was still of course number one but Pinterest was neck and neck with Twitter. Another amazing stat on Pinterest: according to Ragan.com, American Pinterest users spend an average of 1 hour and 17 minutes on the site. This is way more time than users spend on Twitter (36 minutes), LinkedIn (17 minutes) or Google+ (6 minutes). Also, 97% of users in the US are female.

Given Pinterest’s amazing stats and huge recent growth, we decided to launch an account for Genessa. Check it out at Pinterest.com/genessahealth. We have boards to showcase our videos, healthcare marketing tips and coming soon–some of our favorite work. We’ll report back with our progress, successes and stats.

What do you think? Is Pinterest just a flash in the pan or will it be the next big social network?

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