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Featured Site: Upper Valley JVS Pursuit

WRITTEN by: Crystal Olig |
categories: News , Interactive

Dec 2010

ALL INSIGHTS

Upward Brand Interactions helped Upper Valley JVS in Piqua, Ohio, create a youthful, trendy and energetic microsite, Pursuit, to allow students to share their individual stories about career tech education and student life.

 

The theme of the project is "Pursuit," sharing students as they pursue their own career tech education at the school. Key features include project galleries to share complete student projects, streaming videos from YouTube as well as a custom YouTube channel, and a blog implemented on popular blogging platform, Wordpress.

Links to Facebook, social sharing ability on blog posts and YouTube integration make this site social media-rich, while also accomplishing all those important site items like news items, conversion tracking and key marketing messages,

Student bloggers will soon be the rockstars of their programs, sharing what's great about Upper Valley. Elias, Brittany and Andrew each will contribute stories, photos and thoughts about their day-to-day experiences. The school's goal is to increase student recruitment and retention by showcasing talented real students.

We loved the enthusiasm and vision of our client, Kathy Voris, and her team at Upper Valley. Here are a few selected comments from them throughout the process.

"Yeah!!! I showed my daughter who is a  high school art teacher last night and she thought it looked great. She's a tough critic - loved the graphics and energy! …"

"You and the Upward Brand Interactions team rocked it!"

On the YouTube customizations: “Love, love, love it. Leave your wonder "extra-special" touches exactly as is - it's terrific."

“I’m overwhelmed.  I think I love each and every one  of you at Upward Brand Interactions Marketing Technology – both Springfield and Columbus offices.”

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