Call: (866) 432-8235

Read the Latest from Upward:

Featured Site: CompuNet Clinical Laboratories Health Marketing Website

WRITTEN by: Mary Garrick |
categories: Healthcare , News , Interactive , Content Marketing

Apr 2013


Upward Brand Interactions and partners at Genessa Health Marketing recently helped client CompuNet Clinical Laboratories launch a new marketing campaign including a beautifully designed website with enhanced features to better serve key audiences.


The site design is organized around key audiences and utilizes colors for major site sections, like Healthcare Providers, Hospitals and Patients, which correspond to colors used in printed literature and other marketing materials.

A new location finder shares all the regional offices and testing locations for CompuNet, including profile pages for each office to help customers reach the offices via Google Maps and get information they will need for their visit, such as medical forms. An enhanced news and resource center shares crucial information for customers like quality updates, infectious disease bulletins and case studies.

“We have a VERY excited staff here at CompuNet this morning! The kudos are rolling in about the new website and how easy it is to navigate along with how appealing and friendly it is overall,” said Kim Stanforth, director of marketing and communications for CompuNet.

“I cannot thank you and your team at Upward Brand Interactions enough for your hard work and patience,” said Stanforth in an email to Interactive Director Crystal Olig.

CompuNet is an affiliate of Quest Diagnostics, the leading national laboratory, giving healthcare providers access to vast resources including the complex and specialized testing capabilities of Quest Diagnostics Nichols Institute.

Upward Brand Interactions and Genessa Health Marketing frequently partner to deliver technology solutions to customers in the healthcare arena.

more insights

Upward Joins Forces with Lamark Media

Apr 21, 2021

Paving the Way for Accelerated Growth and Unparalleled Cross-Channel...Read

Most Surprising Reason for a Hospital 1-Star Review

Feb 14, 2020

As a health care provider, you will get one-star reviews. You just can't...Read

How Virtual Reality Can Save the Day for Trade Show Experiences

Feb 14, 2020

Listen in as Mark Goodwin chats with Zach Myers and Bill Sterzenbach on how...Read

The #1 Reason (by a wide margin) Health Care Patients Posted 1-Star Reviews

Jul 11, 2019

Upward recently analyzed over 3,800 hospital reviews from all over the US. We...Read