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Mar 1

b2b Salespeople. Your Voice Mail is Killing You

WRITTEN by: Bill Sterzenbach |
categories: B2B, Business Growth

There are extensive studies outlining the percentage of callers who are willing to leave a voice mail when a salesperson is not available, but there is surprising little data on what happens to callers after they leave a voice mail. We have that data.

Jan 13

Solving Top CMO Challenges - Prove Your Programs with Call Tracking

WRITTEN by: Bill Sterzenbach |
categories: Industrial, Business Growth, SEO

In this series, I will attempt to shed some light on the one thing you can do to gain new transparency into the impact of your marketing activities. You can solve your top marketing challenge by making just one simple change - phone tracking.

Jan 1

Graphic Design Production—30 Years of Advancement

WRITTEN by: Gerald Hillman |
categories: Branding

As a production manager, I find myself thinking about how much the design production process has changed over the years. Often, while speaking to a new printer, our conversation goes from how we used to do things to how they are done today. We once prepared art and had a unique pre-printing process in the 1980s. Now we use digital artwork and computer design programs with computer software for plate preparation. This shift in technology has changed the design production process as a whole.

Dec 27

Upward Brand Interactions’ 2014 Marketing Predictions

WRITTEN by: Mary Garrick |
categories: Business Growth, Content Marketing, Branding , Interactive

We don’t have a crystal ball, or an in-house psychic, but that didn’t stop our team of marketing pro’s from compiling a list of industry predictions for the coming year.

Dec 17

Why Gen Y: Millennials outside the Walls of Nationwide

WRITTEN by: Crystal Olig |
categories: Business Growth

Oxiem Interactive Director Crystal Olig is a Gen Yer who loves talking about Gen Y from a marketing, management and human resources perspective. She recently spoke in Columbus at Nationwide Insurance's first annual "Gen Y Signature Event," a conference for the business's Associate Resource Group.

Oct 2

1 Tweak That Will Improve Your Site in the Eyes of Search Engines

WRITTEN by: Bill Sterzenbach |
categories: SEO

Your site is probably suffering from this one very common issue. It impacts the search engines and your visitors. It's usually not too difficult to fix, but worth it no matter the cost.

Sep 30

Blurring the Lines Between PR + Content Marketing

WRITTEN by: Mary Garrick |
categories: Content Marketing

Clients would typically come to us for a traditional PR program, and if it made sense, we would take the opportunity to redirect their energy toward a more holistic approach that started with a content marketing plan.

Sep 22

3 Necessary Traits for New Pros in Design

WRITTEN by: Helen Owens |
categories: Branding

In less than a month I went from being a college art school kid to becoming a part of the Upward Creative team.

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