There are extensive studies outlining the percentage of callers who are willing to leave a voice mail when a salesperson is not available, but there is surprising little data on what happens to callers after they leave a voice mail. We have that data.
In this series, I will attempt to shed some light on the one thing you can do to gain new transparency into the impact of your marketing activities. You can solve your top marketing challenge by making just one simple change - phone tracking.
WRITTEN by: Gerald Hillman |
As a production manager, I find myself thinking about how much the design production process has changed over the years. Often, while speaking to a new printer, our conversation goes from how we used to do things to how they are done today. We once prepared art and had a unique pre-printing process in the 1980s. Now we use digital artwork and computer design programs with computer software for plate preparation. This shift in technology has changed the design production process as a whole.
We don’t have a crystal ball, or an in-house psychic, but that didn’t stop our team of marketing pro’s from compiling a list of industry predictions for the coming year.
WRITTEN by: Crystal Olig |
categories: Business Growth
Oxiem Interactive Director Crystal Olig is a Gen Yer who loves talking about Gen Y from a marketing, management and human resources perspective. She recently spoke in Columbus at Nationwide Insurance's first annual "Gen Y Signature Event," a conference for the business's Associate Resource Group.
WRITTEN by: Bill Sterzenbach |
Your site is probably suffering from this one very common issue. It impacts the search engines and your visitors. It's usually not too difficult to fix, but worth it no matter the cost.
WRITTEN by: Mary Garrick |
categories: Content Marketing
Clients would typically come to us for a traditional PR program, and if it made sense, we would take the opportunity to redirect their energy toward a more holistic approach that started with a content marketing plan.