No longer confined to waiting until a reporter, columnist or blogger opens an email pitch or actually answers their phone, PR practitioners have to be versed in at least the basics of Search Engine Optimization (SEO).
WRITTEN by: Bethany Bebech |
categories: Content Marketing
Company X says they're ready to jump into the social media space, but when they get into the planning stage (assuming they followed a strategy development process) all the fear and old-school marketing techniques set in. Let's face it, social media requires a new approach and the ability to take a few risks.