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Content Marketing

Dec 3

PR and SEO Sitting in a Tree: Communicating to Create Search-Friendly Relationships

WRITTEN by: Crystal Olig |
categories: Content Marketing, SEO

No longer confined to waiting until a reporter, columnist or blogger opens an email pitch or actually answers their phone, PR practitioners have to be versed in at least the basics of Search Engine Optimization (SEO).

Nov 25

Take Risks with Social Media

WRITTEN by: Bethany Bebech |
categories: Content Marketing

Company X says they're ready to jump into the social media space, but when they get into the planning stage (assuming they followed a strategy development process) all the fear and old-school marketing techniques set in. Let's face it, social media requires a new approach and the ability to take a few risks.

Nov 24

Developing a Social Media Strategy

WRITTEN by: Bethany Bebech |
categories: Content Marketing

Speed and low start-up costs are two things that make social media so great. However, because of those things many organizations jump in without asking themselves one very important question. Why?

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How Virtual Reality Can Save the Day for Trade Show Experiences

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Most Surprising Reason for a Hospital 1-Star Review

Feb 14, 2020

As a health care provider, you will get one-star reviews. You just can't...Read

The #1 Reason (by a wide margin) Health Care Patients Posted 1-Star Reviews

Jul 11, 2019

Upward recently analyzed over 3,800 hospital reviews from all over the US. We...Read

5 Things We Learned from Planning Our Conference

Sep 20, 2018

As a rapidly growing agency, trying new things is kind of our jam.
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