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Content Marketing

Mar 4

The Instant Now, On-Demand

WRITTEN by: Chris Fry |
categories: Branding , Content Marketing, Interactive, SEO

I hate computers. In fact, I hate any electronic device that promises improved performance, faster download times, breathtaking capabilities, a more productive workflow and any other number of turbo-tastic descriptive phrases. I hate them all. Seems wrong doesn’t it?

Feb 11

This Sounds Like a Job For Marketing...Or Maybe Not!

WRITTEN by: Scott Rogers |
categories: Healthcare, Content Marketing

When you are in the business of hospital marketing, your administration will often look to your department to solve problems relating to patient volume for just about any service line. This is especially true in larger, multi-hospital systems. While it is nice that administrations have faith in your ability to influence patients, unfortunately, the truth is you will often be called on to solve problems that marketing has very little ability to impact.

Feb 4

The Learned Art of Live-Tweeting

WRITTEN by: Bethany Bebech |
categories: Interactive, Content Marketing

Live-tweeting can be a lot of work, but for those that enjoy using Twitter it can be exciting and can even increase your Twitter following in the process. Here are six of the most important things I learned about the art of live-tweeting at this year’s Interact Conference.

Jan 15

Marketing Through Social Media Without Being a Nuisance

WRITTEN by: William McKelvey |
categories: Content Marketing, Interactive

While it is important to be active on social media, many brands can cross the line between informative and bothersome and often end up being unfollowed or ignored on these social channels. This overbearing nature can be detrimental to a brand’s overall social presence. It is vital that any company utilizing social media walks that thin line that establishes themselves within the minds of users without overstepping their boundaries and hurting their overall message.

Dec 5

This Week’s Thoughts From The Web World

WRITTEN by: Jessica Stanley |
categories: Content Marketing, Interactive, Branding

The Upward interactive team is always keeping their eyes open for new trends in the web world from design ideas to content gathering. Here are some trends, ideas and fun snippets that have been on our minds this week…

Nov 19

3 Unexpected Reasons People Connect With Video Marketing

WRITTEN by: Annette Waite |
categories: Branding , Content Marketing

At the root of it all, humanity’s greatest desire is to belong and connect. We share what we love and it reminds us what we have in common. This higher level of connectivity created through online videos is almost impossible to obtain through other traditional forms of marketing.

Nov 12

4 Reasons Your Email Open Rate May Be Low

WRITTEN by: Jess Link |
categories: Content Marketing

Here are four reasons your open rate may be low… and ways to fix it.

Oct 22

5 Simple Steps to Building a Blog and Gaining a Loyal Audience

WRITTEN by: Jerrod Swanton |
categories: Content Marketing

Currently, the majority of company websites have a blog. It doesn’t matter whether they are an e-commerce site, B2B site or a purely informational site. You will find countless articles touting figures about why every company should blog, but how many companies are actually walking the walk when it comes to a successful blog?

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