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Content Marketing

Oct 15

Stop Pushing Selfish Marketing Content

WRITTEN by: Laura Jackson |
categories: Content Marketing

We get it! You sell the best thingamajig and whatchamacallit in the industry. Stop beating us with your “inconspicuously placed” branded phrases, buzz words and taglines. We know what you are doing, so start admitting ongoing advertisements are only one form of communicating your message to consumers. Constantly pushing selfish marketing content needs to stop because there is another approach that can increase brand awareness, sales, customer loyalty and conversation – lending a hand with useful, unbranded and helpful content.

Oct 3

How to Sell Content Marketing to My Boss

WRITTEN by: Kari Palmer |
categories: Content Marketing

Content Marketing is in the early majority phase, which means that a lot of brands and agencies are still learning what it is and resistant to adopt. Marketers today can learn how to sell content marketing from their past struggles with selling social media to their bosses.

Aug 23

The Battle of the Management Tools—Hootsuite vs. Buffer

WRITTEN by: Upward Brand Interactions |
categories: Content Marketing

Social media presence has become essential in today’s business world.

Jun 11

Public Relations Meets Search Marketing: Reputation Management

WRITTEN by: Bill Sterzenbach |
categories: SEO, Content Marketing, Community

I was doing a bit of research on the search trends in Dublin Ohio and Dayton Ohio within Google Trends when I noticed an interesting phenomenon. While both cities have enjoyed growth with respect to visitors searching from within the state for their city, Dublin seemed to be experiencing more searches based on good news, while Dayton searches seem more focused on neutral or negative news.

Apr 30

Featured Site: CompuNet Clinical Laboratories Health Marketing Website

WRITTEN by: Mary Garrick |
categories: News, Healthcare, Interactive, Content Marketing

Upward and partners at Genessa Health Marketing recently helped client CompuNet Clinical Laboratories launch a new marketing campaign including a beautifully designed website with enhanced features to better serve key audiences.

Apr 26

Featured Site: Upward Brand Interactions Launches New Tolles Website

WRITTEN by: Mary Garrick |
categories: News, Community, Interactive, Content Marketing

Upward Brand Interactions is excited to announce the launch of the Tolles Career & Technical Center website, tollestech.com, designed and developed by Upward Brand Interactions. Tolles is a hands-on learning career-technical education center focusing on high school and adult education.

Jul 25

Writing Good Content

WRITTEN by: Jerrod Swanton |
categories: Content Marketing

How to Write High-Quality Content that is Both User-Friendly and Search-Friendly

Mar 12

Just Pin It

WRITTEN by: Upward Brand Interactions |
categories: Content Marketing

After a few of my colleagues (including me) fell in love with Pinterest, we began to research how this fun booming social network could be used from a marketing perspective.

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