Content Marketing
Oct 15
Stop Pushing Selfish Marketing Content
WRITTEN by: Laura Jackson |
categories:
Content Marketing
We get it! You sell the best thingamajig and whatchamacallit in the industry. Stop beating us with your “inconspicuously placed” branded phrases, buzz words and taglines. We know what you are doing, so start admitting ongoing advertisements are only one form of communicating your message to consumers. Constantly pushing selfish marketing content needs to stop because there is another approach that can increase brand awareness, sales, customer loyalty and conversation – lending a hand with useful, unbranded and helpful content.
Oct 3
How to Sell Content Marketing to My Boss
WRITTEN by: Kari Palmer |
categories:
Content Marketing
Content Marketing is in the early majority phase, which means that a lot of brands and agencies are still learning what it is and resistant to adopt. Marketers today can learn how to sell content marketing from their past struggles with selling social media to their bosses.
Aug 23
The Battle of the Management Tools—Hootsuite vs. Buffer
WRITTEN by: Upward Brand Interactions |
categories:
Content Marketing
Social media presence has become essential in today’s business world.
Jun 11
Public Relations Meets Search Marketing: Reputation Management
WRITTEN by: Bill Sterzenbach |
categories:
SEO, Content Marketing, Community
I was doing a bit of research on the search trends in Dublin Ohio and Dayton Ohio within Google Trends when I noticed an interesting phenomenon. While both cities have enjoyed growth with respect to visitors searching from within the state for their city, Dublin seemed to be experiencing more searches based on good news, while Dayton searches seem more focused on neutral or negative news.
Apr 30
Featured Site: CompuNet Clinical Laboratories Health Marketing Website
WRITTEN by: Mary Garrick |
categories:
Healthcare, News, Interactive, Content Marketing
Upward and partners at Genessa Health Marketing recently helped client CompuNet Clinical Laboratories launch a new marketing campaign including a beautifully designed website with enhanced features to better serve key audiences.
Apr 26
Featured Site: Upward Brand Interactions Launches New Tolles Website
WRITTEN by: Mary Garrick |
categories:
Community, News, Interactive, Content Marketing
Upward Brand Interactions is excited to announce the launch of the Tolles Career & Technical Center website, tollestech.com, designed and developed by Upward Brand Interactions. Tolles is a hands-on learning career-technical education center focusing on high school and adult education.
Jul 25
Writing Good Content
WRITTEN by: Jerrod Swanton |
categories:
Content Marketing
How to Write High-Quality Content that is Both User-Friendly and Search-Friendly
Mar 12
Just Pin It
WRITTEN by: Upward Brand Interactions |
categories:
Content Marketing
After a few of my colleagues (including me) fell in love with Pinterest, we began to research how this fun booming social network could be used from a marketing perspective.