WRITTEN by: Scott Rogers |
Now, every hospital is trying to expand their service area and pull in the most profitable patients from more and more territories. So what do you do when a bigger hospital from outside your regular service area tries to draw in your patients and physicians?
When you are in the business of hospital marketing, your administration will often look to your department to solve problems relating to patient volume for just about any service line. This is especially true in larger, multi-hospital systems. While it is nice that administrations have faith in your ability to influence patients, unfortunately, the truth is you will often be called on to solve problems that marketing has very little ability to impact.
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