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Jun 17

Help: How Community Hospital Marketing Can Stand Out From Acclaimed Hospitals

WRITTEN by: Scott Rogers |
categories: Healthcare

Now, every hospital is trying to expand their service area and pull in the most profitable patients from more and more territories. So what do you do when a bigger hospital from outside your regular service area tries to draw in your patients and physicians?

Feb 11

This Sounds Like a Job For Marketing...Or Maybe Not!

WRITTEN by: Scott Rogers |
categories: Healthcare, Content Marketing

When you are in the business of hospital marketing, your administration will often look to your department to solve problems relating to patient volume for just about any service line. This is especially true in larger, multi-hospital systems. While it is nice that administrations have faith in your ability to influence patients, unfortunately, the truth is you will often be called on to solve problems that marketing has very little ability to impact.

Apr 30

Featured Site: CompuNet Clinical Laboratories Health Marketing Website

WRITTEN by: Mary Garrick |
categories: Healthcare, News, Interactive, Content Marketing

Upward and partners at Genessa Health Marketing recently helped client CompuNet Clinical Laboratories launch a new marketing campaign including a beautifully designed website with enhanced features to better serve key audiences.

Apr 30

29th Annual Healthcare Advertising Awards

WRITTEN by: Upward Brand Interactions |
categories: Awards, Healthcare

We were honored to be among the winners recognized in this year’s Annual Healthcare Advertising Awards.

Aug 17

Health Care Search Marketing That Works - Yes, There Is a Sales Cycle

WRITTEN by: Bill Sterzenbach |
categories: Healthcare, SEO

Health care search marketing has its own quirky characteristics, but there is one area where it's just like all other search marketing; it starts with determining where in the sales cycle you want to see the prospect.

Jul 26

Why Healthcare Marketers Should Be the Best Storytellers in the World

WRITTEN by: Upward Brand Interactions |
categories: Healthcare, Content Marketing

As healthcare marketers, our job is to give a voice to what our clients do – to crystallize the quality of health and life they make possible for the recipients of their products, services and care.

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