Nov 25
Take Risks with Social Media
WRITTEN by: Bethany Bebech |
categories:
Content Marketing
Company X says they're ready to jump into the social media space, but when they get into the planning stage (assuming they followed a strategy development process) all the fear and old-school marketing techniques set in. Let's face it, social media requires a new approach and the ability to take a few risks.
Nov 24
Developing a Social Media Strategy
WRITTEN by: Bethany Bebech |
categories:
Content Marketing
Speed and low start-up costs are two things that make social media so great. However, because of those things many organizations jump in without asking themselves one very important question. Why?
Nov 24
Your Loneliest Salesperson
WRITTEN by: Bill Sterzenbach |
categories:
Interactive
Is your website the loneliest salesperson in your office? Do you give it at least as much care and attention as your other sales staff, or is it generally neglected?
Nov 23
Fighting "Me Creep"
WRITTEN by: Bill Sterzenbach |
categories:
Interactive
Often, we slip up and fall into some nasty, but easily curable practices in website content - the website that's all about me. We call this Me Creep.
Nov 21
It's Not Easy to Ask Why - Why is That?
WRITTEN by: Bill Sterzenbach |
categories:
Research and Strategy
The point is, asking the second, third, and beyond whys are what makes us valuable to our clients. Many of them are not accustomed to being asked why, and some even bristle, but ultimately, this is why they hire us.
Nov 21
Pull Handles on Push Doors
WRITTEN by: Bill Sterzenbach |
categories:
Interactive
....he assumed the interface would make it clear as to what was expected of him.
Nov 21
Responses to Lack of Scope - When are We There Yet
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth
Lack of Scope - a project killer for sure..projects with no finite definition of 'are we there yet?' and clients with little patience for being 'pinned down' to a set of deliverables.
Nov 19
Free SEO with Twitter - Google Indexes Twitter Links
WRITTEN by: Bill Sterzenbach |
categories:
SEO
Today we are going to discuss when it makes sense to use a URL shortening service and when it's better to direct-link.