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Aug 17

Health Care Search Marketing That Works - Yes, There Is a Sales Cycle

WRITTEN by: Bill Sterzenbach |
categories: Healthcare, SEO

Health care search marketing has its own quirky characteristics, but there is one area where it's just like all other search marketing; it starts with determining where in the sales cycle you want to see the prospect.

Aug 1

Featured Site: Champaign County Department of Job & Family Services and CTEC

WRITTEN by: Jess Link |
categories: News, Interactive

Upward Brand Interactions helped Champaign County Department of Job & Family Services (DJFS) and CTEC, a job resources division of Champaign DJFS, develop two resource-rich websites to provide an easy way for the Champaign County community to access important information about agency services, assistance and events.

Jul 26

Why Healthcare Marketers Should Be the Best Storytellers in the World

WRITTEN by: Upward Brand Interactions |
categories: Healthcare, Content Marketing

As healthcare marketers, our job is to give a voice to what our clients do – to crystallize the quality of health and life they make possible for the recipients of their products, services and care.

Jul 18

Google Plus Unveiling

WRITTEN by: Bethany Bebech |
categories: Content Marketing

On June 28th, Google announced via their blog, a new “real-life sharing” social media platform called Google+. Immediately, the online world clamored to the search giant’s doorstep in pursuit of a beta-testing invitation.

Jun 27

Featured Site: Superior Beverage Group

WRITTEN by: Upward Brand Interactions |
categories: Business Growth, Interactive

Summertime is a great time to find a refreshing local watering hole and sink in with your favorite cold brew. Upward’ development team, with the help of Superior Beverage Group, is ready to help Central Ohians do just that.

May 31

Upward Brand Interactions Recognized at The Ohio Interactive Awards

WRITTEN by: Upward Brand Interactions |
categories: Awards

I'm happy to announce that Upward Brand Interactions took home some hardware Thursday night at the 2011 Ohio Interactive Awards! We received one award for the Social Media Other category and one Honorable Mention for Best Non-Profit Website.

May 18

Learn about Canonical tags and Possible Misuse

WRITTEN by: Jerrod Swanton |
categories: SEO

When moving a website to a new domain, webmasters and site owners generally use 301 redirects (permanent) or 302 redirects (temporary). Redirects tell search engines that the website has moved and to start indexing the new site. Recently search engines have recommended using a canonical tag to redirect them to your new domain.

May 6

Upward Brand Interactions Supports Entrepreneurs & Start Ups through Sponsorship of Ohio Growth Summit

WRITTEN by: Crystal Olig |
categories: Business Growth, Interactive

Upward Brand Interactions partnered with the Ohio Small Business Development Center at Columbus State to create a dyanamic blog and website to support the upcoming Ohio Growth Summit.

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