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Jul 16

Central Ohio Businesses Learn about Search Engine Marketing and Website Optimization with Upward Brand Interactions

WRITTEN by: Crystal Olig |
categories: Business Growth

Upward Brand Interactions welcomed small business owners and marketers from around central Ohio for a two-hour workshop on search engine marketing and website optimization on June 29 at the Dublin Entrepreneurial Center.

Jul 5

Closing the loop - are you scoring your phone leads?

WRITTEN by: Bill Sterzenbach |
categories: SEO, Interactive

One component of your online success is the number and quality of calls you receive as a result of visits to your site. Call tracking is not new, but more and more savvy marketers are ensuring that these valuable metrics don't go unnoticed.

May 27

Dublin CVB Site Gets a Mobile Makeover

WRITTEN by: Crystal Olig |
categories: Business Growth, Interactive

After launching IrishIsAnAttitude.com for the Dublin Convention and Visitor's Bureau, the team identified a key issue for the CVB audience: mobility. Visitors to the Dublin, Ohio area are on the go, ready to visit the zoo or the Dublin Irish Festival, try a few local restaurants and crash into a comfy bed at a nearby hotel. Quickly accessing content like phone numbers and info about special events or attractions is crucial.

May 16

Featured Site: Dayton Public Schools New District Website

WRITTEN by: Crystal Olig |
categories: News, Interactive

Upward Brand Interactions just launched the new website for the Dayton Public Schools, serving the city of Dayton and the community with a modern, easily navigable and clearly branded site.

Apr 28

Upward Brand Interactions Wins Two Central Ohio PRSA 2010 PRism Awards

WRITTEN by: Bill Sterzenbach |
categories: Awards

We're not in it for the accolades, but when you get a pat on the back from your peers, it sure feels good! Upward Brand Interactions recently took home two PRism awards from the local chapter of the Public Relations Society of America, in partnership with two outstanding clients.

Apr 13

Oxiem & Ohio Hi-Point Career Center Honored in The Webby Awards 2010

WRITTEN by: Crystal Olig |
categories: Awards

The social media-driven site designed and developed for the Ohio Hi-Point Career Center's "Hi-Point Journeys" is an Official Honoree in The Webby Awards 2010, the leading international award honoring excellence on the Internet.

Mar 29

Featured Site: Champaign County, Ohio Portal Website

WRITTEN by: Crystal Olig |
categories: Business Growth, Interactive

Champaign County, Ohio is small county located in rural Ohio, 35 miles outside of Columbus. In beginning the process of creating a website, multiple departments within the county were challenged with small budgets, limited technical expertise and multiple messages. We worked with each department to craft a program would pull together resources and create one unified brand presence, but allow flexibility for each department to customize their content.

Mar 16

Featured Site: Dublin Convention & Visitor's Bureau, "Irish is an Attitude"

WRITTEN by: Crystal Olig |
categories: News, Interactive

"Irish is an Attitude" is the motif for the Dublin, Ohio, convention and visitor's bureau website, launched by the Upward team -- just in time for St. Patrick's Day celebrations.

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