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Jan 4

Do Some Search Marketing Today.

WRITTEN by: Bill Sterzenbach |
categories: SEO

It's 10 Minutes, Free, and Effective

Jan 4

Columbus Social Experts – Are You Keeping Up?

WRITTEN by: Bill Sterzenbach |
categories: Content Marketing, SEO

It’s tough to keep up with trends in search. Technology changes, behavior changes, terminology changes – but if you’re in the Social Media space you need to be aware of the spike in search behavior in your space.

Jan 3

Local Paid Search How-To

WRITTEN by: Bill Sterzenbach |
categories: SEO

Local paid search refers to 'bidding' on keywords searched by folks in your area. Getting started in paid search is not as hard as you may think. It basically involves 4 steps.

Dec 16

Building Blocks: Website Modularity

WRITTEN by: Bill Sterzenbach |
categories: Interactive

With websites, a modular framework lets you at least start from something instead of from scratch. Like having a Betty Crocker mix in hand, instead of praying you have enough flour, eggs and patience to see it through.

Dec 9

Making Analytics Report to You

WRITTEN by: Bill Sterzenbach |
categories: SEO

Logging in to analytics and checking stats may not be #1 on your list of priorities, and why should it be? If we look at Analytics as we would a human analyst, we can find some ways to better use this valuable resource.

Dec 9

The Value of Variable

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

Variable workforce – a fancy phrase for ‘Now Hiring – sorta’. Contingent or variable workforces are a fantastic way to manage peaks in your pipeline without buying all-new plumbing. Of course we’re talking about freelancers and contractors – those enigmatic folks who have the steel to stand outside the system and work on their own terms.

Dec 3

PR and SEO Sitting in a Tree: Communicating to Create Search-Friendly Relationships

WRITTEN by: Crystal Olig |
categories: Content Marketing, SEO

No longer confined to waiting until a reporter, columnist or blogger opens an email pitch or actually answers their phone, PR practitioners have to be versed in at least the basics of Search Engine Optimization (SEO).

Nov 25

Take Risks with Social Media

WRITTEN by: Bethany Bebech |
categories: Content Marketing

Company X says they're ready to jump into the social media space, but when they get into the planning stage (assuming they followed a strategy development process) all the fear and old-school marketing techniques set in. Let's face it, social media requires a new approach and the ability to take a few risks.

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