Jan 6
Upward Brand Interactions' 2014 SEO Predictions
WRITTEN by: Laura Jackson |
categories:
SEO
As one of our core service offerings, we enjoy nerding out and talking about the future of search. Here are a few things we expect to see in 2014.
Dec 26
Top 5 Best Chrome Extensions - And Why They Make Your Life Easier
WRITTEN by: Jennifer Davidson |
categories:
Business Growth
Edward Tufte’s work focused on visually displaying quantitative information. Over the past several decades, we’ve grown in leaps and bounds with expanding on quantitative measures and how to turn that into a prideful ROI with systems such as Google Analytics and the bevy of other quantitative add-ons for Facebook, Twitter and the like. However, what our generations have been lacking (as client needs have changed drastically), is a good source to display qualitative information visually.
Dec 17
Why Your Business is Invisible (And How to Fix That)
WRITTEN by: Bill Sterzenbach |
categories:
SEO
While 85 percent of consumers use the internet to find local business, less than 10 percent of small businesses promote themselves online, said Ginny Sandhu, Senior Product Marketing Manager for Bing Ads, in a recent webinar.
Dec 10
No Drawing Skills Required – How To Joyfully Manage Your Brand and Work With Your Creative Team
WRITTEN by: Lisa Speitel |
categories:
Branding
On any communicative project, strategic visual thinkers and strong graphic designers are essential to take your vision and bring it to life, transforming it into what you need and like, and most importantly, help connect your audience with your brand. Yet, creating a cohesive team of players —each with a unique perspective based upon their talent set, is not without its challenges. A smooth, thoughtful process can allow your project and brand to shine.
Dec 5
This Week’s Thoughts From The Web World
WRITTEN by: Jessica Stanley |
categories:
Content Marketing, Interactive, Branding
The Upward interactive team is always keeping their eyes open for new trends in the web world from design ideas to content gathering. Here are some trends, ideas and fun snippets that have been on our minds this week…
Nov 26
Search Marketing Fundamentals: Local Search
WRITTEN by: Drew Goettemoeller |
categories:
SEO
Until recently, local businesses relied on the yellow pages to be found by their customers. Now that the yellow pages have become an antique, there is a timelier route to guiding your customers to your business – local search marketing.
Nov 19
3 Unexpected Reasons People Connect With Video Marketing
WRITTEN by: Annette Waite |
categories:
Branding , Content Marketing
At the root of it all, humanity’s greatest desire is to belong and connect. We share what we love and it reminds us what we have in common. This higher level of connectivity created through online videos is almost impossible to obtain through other traditional forms of marketing.
Nov 12
4 Reasons Your Email Open Rate May Be Low
WRITTEN by: Jess Link |
categories:
Content Marketing
Here are four reasons your open rate may be low… and ways to fix it.