Mar 4
The Instant Now, On-Demand
WRITTEN by: Chris Fry |
categories:
Branding , Content Marketing, Interactive, SEO
I hate computers. In fact, I hate any electronic device that promises improved performance, faster download times, breathtaking capabilities, a more productive workflow and any other number of turbo-tastic descriptive phrases. I hate them all. Seems wrong doesn’t it?
Feb 25
Agency Personality Types on the Job
WRITTEN by: Crystal Olig |
categories:
Business Growth
My coworkers will hopefully not kill me for this post. But after more than five years in agency environments, I (hope I) can safely generalize about what works and what doesn’t when working with my colleagues. Everyone is an individual, but I’ll guarantee you’ll find more extroverted Account Managers and more introverted Developers.
Feb 18
Making My Mark On Brands
WRITTEN by: Upward Brand Interactions |
categories:
Branding
A brand mark is the proprietary symbol that visually conveys a brand’s identity. In short, it’s the little picture that accompanies text in a logo. Now that I’ve made you smarter, here’s how I go about creating a “mark”.
Feb 11
This Sounds Like a Job For Marketing...Or Maybe Not!
WRITTEN by: Scott Rogers |
categories:
Healthcare, Content Marketing
When you are in the business of hospital marketing, your administration will often look to your department to solve problems relating to patient volume for just about any service line. This is especially true in larger, multi-hospital systems. While it is nice that administrations have faith in your ability to influence patients, unfortunately, the truth is you will often be called on to solve problems that marketing has very little ability to impact.
Feb 4
The Learned Art of Live-Tweeting
WRITTEN by: Bethany Bebech |
categories:
Interactive, Content Marketing
Live-tweeting can be a lot of work, but for those that enjoy using Twitter it can be exciting and can even increase your Twitter following in the process. Here are six of the most important things I learned about the art of live-tweeting at this year’s Interact Conference.
Jan 28
Do You Need an Interior Decorator or Contractor For Your Website?
WRITTEN by: Katlin McNally |
categories:
Branding
A website is not a one-and-done project; it will need updates as it matures and grows. This continued growth falls under what the industry calls a reskin or a redesign.
Jan 21
I, Hoarder (or is that iHoarder?)
WRITTEN by: Frank Sulka |
categories:
Business Growth
Although one in 50 people compulsively hoard in the traditional sense, hoarding in the digital world is much more common. You probably don’t realize it, but you are most likely a digital hoarder.
Jan 15
Marketing Through Social Media Without Being a Nuisance
WRITTEN by: William McKelvey |
categories:
Content Marketing, Interactive
While it is important to be active on social media, many brands can cross the line between informative and bothersome and often end up being unfollowed or ignored on these social channels. This overbearing nature can be detrimental to a brand’s overall social presence. It is vital that any company utilizing social media walks that thin line that establishes themselves within the minds of users without overstepping their boundaries and hurting their overall message.