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Aug 5

4 Ways to Improve Your Company’s Website

WRITTEN by: Shawn Metz |
categories: Interactive

Let’s be honest, if you do a quick Google search you will find a lot of bad corporate websites out there. Some are just poorly designed. Others are hard to navigate. While others are just downright bad. But not every company can afford a complete redesign. I’m going to give you four easy changes you can make to improve your existing site.

Jul 29

Making Manufacturing Content Sexy

WRITTEN by: Bethany Bebech |
categories: Industrial, Content Marketing

After years of writing experience, nothing could have prepared me for my next big challenge—making manufacturing content sound sexy. With so many clients in the industrial space, this is a feat I must face on a regular basis. So, how have I found ways to make manufacturing content more appealing to the reader?

Jul 22

Training A SEO Analyst: The Keyword Research Article of Your Dreams

WRITTEN by: Drew Goettemoeller |
categories: SEO

The nice thing about keyword research is that it’s no longer solely useful to the SEO industry. Realizing that SEO done properly gets results, keywords have been claimed by multiple other business departments.

Jul 8

Taming the To-Do List: My 3 Favorite Workday Productivity Tools

WRITTEN by: Jess Link |
categories: Business Growth

As an Account Manager, my normal workday consists of keeping several projects rolling forward in tandem. As a result, I’ve become a connoisseur of time-saving techniques and task-management tools that help me draw more productivity out of each workday. Here are my top three favorites:

Jul 1

First, let me take a selfie!

WRITTEN by: Kari Palmer |
categories: Content Marketing

The selfie trend is not specific to the self-obsessed, social media-crazed people who have no actual friends. It is a mainstream marketing tool that can be utilized in multiple marketing applications.

Jun 25

4 Marketing Lessons From #WorldCup2014

WRITTEN by: Katy Reeve |
categories: Content Marketing

With Team USA in the midst of an epic battle in the first round of the World Cup, I have paid close attention to the games, as well as to the world-class marketing happening all around. Here are my top four marketing takeaways from the first round:

Jun 24

Friendly Fire: Google’s War on Spam

WRITTEN by: Jerrod Swanton |
categories: SEO

I am sad for all of the site owners that don’t understand SEO and that are victims of Google’s war. I am sad Google invented “no-follow” (Which still isn’t fool proof), and site owners now have more incentive to not link to each other rather than sharing the love.

Jun 17

Help: How Community Hospital Marketing Can Stand Out From Acclaimed Hospitals

WRITTEN by: Scott Rogers |
categories: Healthcare

Now, every hospital is trying to expand their service area and pull in the most profitable patients from more and more territories. So what do you do when a bigger hospital from outside your regular service area tries to draw in your patients and physicians?

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