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Jun 25

Shrink: An Opportunity for Walmart to Lead the Way

WRITTEN by: Bill Sterzenbach |
categories: Branding

Walmart is about to re-energize their greeter program partly to reduce theft (shrink). While the greeter program itself is a core part of the Walmart experience, there is a small component that may send their brand impression in the wrong direction.

Jun 23

Industries Most Likely to Grow Marketing Management Jobs in the Next 10 Years

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

Take a look at the marketing management jobs that are most likely to grow in the next 10 years. Some are projected to grow 4x the average.

Jun 22

Macro-Intermediation is Changing the World, Especially for Marketers

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

While disintermediation (the process of removing the middleman) has been around for decades, macro-intermediation is new, and it's changing the world

Jun 12

Getting Started in China - Your First Chinese Landing Page

WRITTEN by: Bill Sterzenbach |
categories: SEO

Getting started advertising in China has become much simpler in the past few years. Now is a great time to begin actively marketing in China, and here are a few tips to get you started.

Jun 3

Brand Builder Series: Kathy, Building the Tractor Supply Company Brand

WRITTEN by: Bill Sterzenbach |
categories: Branding

The Brand Builders series identifies company ambassadors who build their employers brands through their day-to-day activities.

Jun 3

Playing Favorites. Using Twitter as a Business Development Tool

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Content Marketing

You are probably using Twitter today, but are you aware of a powerful tool that can help you connect in a passive but powerful way?

Jun 2

Your Health Care Website May Be Capturing PHI Without You Knowing It

WRITTEN by: Bill Sterzenbach |
categories: Healthcare

Protected Health Information (PHI) could be making its way into your website without your knowledge. Take these simple steps to protect your visitor's data.

Apr 28

Is Your Health Care Website Missing This One Critical Feature?

WRITTEN by: Bill Sterzenbach |
categories: SEO, Healthcare

Visitors and search engines are now looking for this one critical feature when viewing your website. There are a shocking number of health care websites that are missing this feature and it's probably costing you visits.

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more insights

Most Surprising Reason for a Hospital 1-Star Review

Feb 14, 2020

As a health care provider, you will get one-star reviews. You just can't...Read

How Virtual Reality Can Save the Day for Trade Show Experiences

Feb 14, 2020

Listen in as Mark Goodwin chats with Zach Myers and Bill Sterzenbach on how...Read

The #1 Reason (by a wide margin) Health Care Patients Posted 1-Star Reviews

Jul 11, 2019

Upward recently analyzed over 3,800 hospital reviews from all over the US. We...Read

5 Things We Learned from Planning Our Conference

Sep 20, 2018

As a rapidly growing agency, trying new things is kind of our jam.
Read

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