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Jun 29

Anatomy of the Perfect LinkedIn Headline

WRITTEN by: Bill Sterzenbach |
categories: Content Marketing

Your headline is the single most important component of your article. Use these basic tips to help you make it impactful.

Jun 25

Shrink: An Opportunity for Walmart to Lead the Way

WRITTEN by: Bill Sterzenbach |
categories: Branding

Walmart is about to re-energize their greeter program partly to reduce theft (shrink). While the greeter program itself is a core part of the Walmart experience, there is a small component that may send their brand impression in the wrong direction.

Jun 23

Industries Most Likely to Grow Marketing Management Jobs in the Next 10 Years

WRITTEN by: Bill Sterzenbach |
categories: Research and Strategy

Take a look at the marketing management jobs that are most likely to grow in the next 10 years. Some are projected to grow 4x the average.

Jun 22

Macro-Intermediation is Changing the World, Especially for Marketers

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

While disintermediation (the process of removing the middleman) has been around for decades, macro-intermediation is new, and it's changing the world

Jun 12

Getting Started in China - Your First Chinese Landing Page

WRITTEN by: Bill Sterzenbach |
categories: SEO

Getting started advertising in China has become much simpler in the past few years. Now is a great time to begin actively marketing in China, and here are a few tips to get you started.

Jun 3

Brand Builder Series: Kathy, Building the Tractor Supply Company Brand

WRITTEN by: Bill Sterzenbach |
categories: Branding

The Brand Builders series identifies company ambassadors who build their employers brands through their day-to-day activities.

Jun 3

Playing Favorites. Using Twitter as a Business Development Tool

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Content Marketing

You are probably using Twitter today, but are you aware of a powerful tool that can help you connect in a passive but powerful way?

Jun 2

Your Health Care Website May Be Capturing PHI Without You Knowing It

WRITTEN by: Bill Sterzenbach |
categories: Healthcare

Protected Health Information (PHI) could be making its way into your website without your knowledge. Take these simple steps to protect your visitor's data.

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The #1 Reason (by a wide margin) Health Care Patients Posted 1-Star Reviews

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