Jun 29
Anatomy of the Perfect LinkedIn Headline
WRITTEN by: Bill Sterzenbach |
categories:
Content Marketing
Your headline is the single most important component of your article. Use these basic tips to help you make it impactful.
Jun 25
Shrink: An Opportunity for Walmart to Lead the Way
WRITTEN by: Bill Sterzenbach |
categories:
Branding
Walmart is about to re-energize their greeter program partly to reduce theft (shrink). While the greeter program itself is a core part of the Walmart experience, there is a small component that may send their brand impression in the wrong direction.
Jun 23
Industries Most Likely to Grow Marketing Management Jobs in the Next 10 Years
WRITTEN by: Bill Sterzenbach |
categories:
Research and Strategy
Take a look at the marketing management jobs that are most likely to grow in the next 10 years. Some are projected to grow 4x the average.
Jun 22
Macro-Intermediation is Changing the World, Especially for Marketers
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth
While disintermediation (the process of removing the middleman) has been around for decades, macro-intermediation is new, and it's changing the world
Jun 12
Getting Started in China - Your First Chinese Landing Page
WRITTEN by: Bill Sterzenbach |
categories:
SEO
Getting started advertising in China has become much simpler in the past few years. Now is a great time to begin actively marketing in China, and here are a few tips to get you started.
Jun 3
Brand Builder Series: Kathy, Building the Tractor Supply Company Brand
WRITTEN by: Bill Sterzenbach |
categories:
Branding
The Brand Builders series identifies company ambassadors who build their employers brands through their day-to-day activities.
Jun 3
Playing Favorites. Using Twitter as a Business Development Tool
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth, Content Marketing
You are probably using Twitter today, but are you aware of a powerful tool that can help you connect in a passive but powerful way?
Jun 2
Your Health Care Website May Be Capturing PHI Without You Knowing It
WRITTEN by: Bill Sterzenbach |
categories:
Healthcare
Protected Health Information (PHI) could be making its way into your website without your knowledge. Take these simple steps to protect your visitor's data.