Jun 25
Shrink: An Opportunity for Walmart to Lead the Way
WRITTEN by: Bill Sterzenbach |
categories:
Branding
Walmart is about to re-energize their greeter program partly to reduce theft (shrink). While the greeter program itself is a core part of the Walmart experience, there is a small component that may send their brand impression in the wrong direction.
Jun 23
Industries Most Likely to Grow Marketing Management Jobs in the Next 10 Years
WRITTEN by: Bill Sterzenbach |
categories:
Research and Strategy
Take a look at the marketing management jobs that are most likely to grow in the next 10 years. Some are projected to grow 4x the average.
Jun 22
Macro-Intermediation is Changing the World, Especially for Marketers
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth
While disintermediation (the process of removing the middleman) has been around for decades, macro-intermediation is new, and it's changing the world
Jun 12
Getting Started in China - Your First Chinese Landing Page
WRITTEN by: Bill Sterzenbach |
categories:
SEO
Getting started advertising in China has become much simpler in the past few years. Now is a great time to begin actively marketing in China, and here are a few tips to get you started.
Jun 3
Brand Builder Series: Kathy, Building the Tractor Supply Company Brand
WRITTEN by: Bill Sterzenbach |
categories:
Branding
The Brand Builders series identifies company ambassadors who build their employers brands through their day-to-day activities.
Jun 3
Playing Favorites. Using Twitter as a Business Development Tool
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth, Content Marketing
You are probably using Twitter today, but are you aware of a powerful tool that can help you connect in a passive but powerful way?
Jun 2
Your Health Care Website May Be Capturing PHI Without You Knowing It
WRITTEN by: Bill Sterzenbach |
categories:
Healthcare
Protected Health Information (PHI) could be making its way into your website without your knowledge. Take these simple steps to protect your visitor's data.
Apr 28
Is Your Health Care Website Missing This One Critical Feature?
WRITTEN by: Bill Sterzenbach |
categories:
SEO, Healthcare
Visitors and search engines are now looking for this one critical feature when viewing your website. There are a shocking number of health care websites that are missing this feature and it's probably costing you visits.